<p>Nearly 90% of sports organisations are seeing flat or declining revenue. The average rights holder can only identify 24% of their fanbase. And most are spending third party investment on athletes rather than the data infrastructure that could save them. Ben Wells, founder of PTI Digital and author of the Sports Leadership Benchmark, joins Ed to break down why the sports industry's revenue model is under more pressure than most leaders want to admit, what the data actually shows about fan anonymity, sponsorship squeeze and technology leadership, and what the organisations getting it right are doing differently.</p><p>Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed &amp; Jo? Drop us a line at <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a>.</p><br><p><strong>Show notes:</strong></p><ul><li>Download the <a href="https://www.ptidigitalgroup.com/the-sports-leadership-benchmark-all/" rel="noopener noreferrer" target="_blank"><strong>PTI Sports Leadership Benchmark</strong></a></li><li>Download the <a href="https://dizplai.com/insights/the-anonymous-fan-index/" rel="noopener noreferrer" target="_blank"><strong>Dizplai Anonymous Fan Index</strong></a></li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>