It’s the Canned Christmas special — and we’re not handing out participation trophies. Hosts  Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) are joined by brand strategist and cultural commentator Eugene Healey for a sharp, no-holds-barred breakdown of the brands that defined 2025 — for better and for worse. From Cannes side-quests to culture-war campaigns, this episode cuts through the hype to ask one brutal question: did it actually work? What You’ll Learn in This Episode <ul><li>Why Cannes feels more like a tech festival than a creative one Who really owns the agenda now — and why “creativity” is often just the theme, not the point.</li><li>The danger of confusing discourse with demand Why brands can win the internet and still lose the market (hello, American Eagle).</li><li>How New Zealand continues to punch above its weight creatively And why small markets can still make globally relevant work.</li><li>What great brand recovery actually looks like When leaning into chaos is smarter than running from it.</li><li>Why regulation is not an excuse for boring marketing And how the best brands find space to move anyway.</li><li>What separates talkable campaigns from effective ones The difference between cultural noise and commercial impact.</li></ul> Bonus Nuggets <ul><li>Why Eugene calls Cannes “a tech conference wearing creativity as a costume”</li><li>The real reason Australian industries feel creatively paralysed</li><li>How IKEA nailed its NZ launch by obsessing over lived experience</li><li>Why Coca-Cola’s AI Christmas ads feel like “elevator music for television”</li></ul> Naughty &amp; Nice List Highlights <ul><li>Naughty: American Eagle – cultural heat, commercial cold</li><li>Nice: Herpes NZ – purpose-led creativity that actually moved behaviour</li><li>Naughty: Optus – when brand teams pay for operational failures</li><li>Nice: IKEA – brand codes, executional detail, zero shortcuts</li><li>Nice: Cadbury Made to Share – product, packaging, and consumption moments aligned</li><li>Meh: Coca-Cola – tradition on autopilot, now with AI</li><li>Nice (and tear-jerking): John Lewis – proof emotion still beats assets</li></ul> Why Listen? If you’re sick of marketing commentary that confuses attention with effectiveness, this episode is for you. It’s a smart, funny, sometimes uncomfortable conversation about what actually builds brands in today’s fragmented, hyper-cultural landscape — and why courage, clarity, and taste still matter more than trend-hopping. Perfect listening for marketers who want to sharpen their thinking before 2026.www.cannedmarketing.com <a href='https://www.linkedin.com/in/stephanie-quantrill/'>Stephanie Quantrill</a> - Linkedin <a href='https://www.linkedin.com/in/benvanrooy/'>Ben Van Rooy -</a> Linkedin

<description>&lt;p&gt;It’s the Canned Christmas special — and we’re not handing out participation trophies. Hosts  Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) are joined by brand strategist and cultural commentator Eugene Healey for a sharp, no-holds-barred breakdown of the brands that defined 2025 — for better and for worse. From Cannes side-quests to culture-war campaigns, this episode cuts through the hype to ask one brutal question: &lt;em&gt;did it actually work?&lt;/em&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;What You’ll Learn in This Episode&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why Cannes feels more like a tech festival than a creative one&lt;br/&gt;Who really owns the agenda now — and why “creativity” is often just the theme, not the point.&lt;/li&gt;&lt;li&gt;The danger of confusing discourse with demand&lt;br/&gt;Why brands can win the internet and still lose the market (hello, American Eagle).&lt;/li&gt;&lt;li&gt;How New Zealand continues to punch above its weight creatively&lt;br/&gt;And why small markets can still make globally relevant work.&lt;/li&gt;&lt;li&gt;What great brand recovery actually looks like&lt;br/&gt;When leaning into chaos is smarter than running from it.&lt;/li&gt;&lt;li&gt;Why regulation is not an excuse for boring marketing&lt;br/&gt;And how the best brands find space to move anyway.&lt;/li&gt;&lt;li&gt;What separates talkable campaigns from effective ones&lt;br/&gt;The difference between cultural noise and commercial impact.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Bonus Nuggets&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why Eugene calls Cannes “a tech conference wearing creativity as a costume”&lt;/li&gt;&lt;li&gt;The &lt;em&gt;real&lt;/em&gt; reason Australian industries feel creatively paralysed&lt;/li&gt;&lt;li&gt;How IKEA nailed its NZ launch by obsessing over lived experience&lt;/li&gt;&lt;li&gt;Why Coca-Cola’s AI Christmas ads feel like “elevator music for television”&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;Naughty &amp;amp; Nice List Highlights&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Naughty: American Eagle – cultural heat, commercial cold&lt;/li&gt;&lt;li&gt;Nice: Herpes NZ – purpose-led creativity that actually moved behaviour&lt;/li&gt;&lt;li&gt;Naughty: Optus – when brand teams pay for operational failures&lt;/li&gt;&lt;li&gt;Nice: IKEA – brand codes, executional detail, zero shortcuts&lt;/li&gt;&lt;li&gt;Nice: Cadbury Made to Share – product, packaging, and consumption moments aligned&lt;/li&gt;&lt;li&gt;Meh: Coca-Cola – tradition on autopilot, now with AI&lt;/li&gt;&lt;li&gt;Nice (and tear-jerking): John Lewis – proof emotion still beats assets&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Why Listen?&lt;/b&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;If you’re sick of marketing commentary that confuses attention with effectiveness, this episode is for you. It’s a smart, funny, sometimes uncomfortable conversation about what &lt;em&gt;actually&lt;/em&gt; builds brands in today’s fragmented, hyper-cultural landscape — and why courage, clarity, and taste still matter more than trend-hopping. Perfect listening for marketers who want to sharpen their thinking before 2026.&lt;/p&gt;&lt;p&gt;www.cannedmarketing.com &lt;/p&gt; &lt;p&gt;&lt;a href='https://www.linkedin.com/in/stephanie-quantrill/'&gt;Stephanie Quantrill&lt;/a&gt; - Linkedin&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.linkedin.com/in/benvanrooy/'&gt;Ben Van Rooy -&lt;/a&gt; Linkedin&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt;</description>

It’s the Canned Christmas special — and we’re not handing out participation trophies. Hosts  Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) are joined by brand strategist and cultural commentator Eugene Healey for a sharp, no-holds-barred breakdown of the brands that defined 2025 — for better and for worse. From Cannes side-quests to culture-war campaigns, this episode cuts through the hype to ask one brutal question: did it actually work?  What You’ll Learn in This Epi...

Episode 22: End-of-Year Marketing Reckons: Who Nailed It, Who Blew It

Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) step outside the scroll and into the real world to unpack why Out-of-Home advertising (OOH) still stops people in their tracks. From billboards and bus wraps to special builds and stunts that earn global attention, this episode is a sharp, practical look at how brands can win attention when screens are saturated. If you think OOH is just “big signs,” think againWhat You’ll Learn in This Episode<ul><li>Why OOH Still Works in 2025 – How physical media cuts through digital fatigue and delivers recall.</li><li>The Full Spectrum of OOH Formats – From classic billboards to digital, retail media, transport, projections, and special builds.</li><li>When to Use OOH (and When Not To) – Clear guidance on awareness vs consideration vs context-led placements.</li><li>Creative Rules (and When to Break Them) – Why simplicity wins, what kills impact, and how some brands successfully bend the rules.</li><li>Special Builds &amp; Earned Media – How one smart execution can outperform dozens of standard placements.</li><li>Measurement Has Caught Up – Location data, attribution, and proving OOH actually drives store visits and behaviour.</li><li>OOH Isn’t Just for B2C – Where B2B brands can play, from airports to elevators and conferences.</li></ul> Bonus Nuggets<ul><li>Spotify Wrapped as a masterclass in pairing OOH with personal data stories.</li><li>Hell Pizza’s “Doobious Pizza” billboard and why one site can be enough if the idea’s strong.</li><li>Why onions on a billboard might be technically valid… but emotionally unforgivable.</li><li>The rise (and occasional annoyance) of retail media screens everywhere you stand still.</li><li>The KFC “Gravy Train” – peak OOH meets PR genius.</li></ul>Why Listen? If your marketing plan still treats Out-of-Home as an optional extra or a legacy channel, this episode will recalibrate your thinking. Steph and Ben cut through the hype and nostalgia to explain where OOH genuinely earns its place in modern media mixes, how budgets have become more accessible through digital formats, and why creativity and context matter more than ever. Packed with real examples, honest opinions, and hard-won lessons, this is essential listening for marketers who want fame, not forgettable impressions.www.cannedmarketing.com <a href='https://www.linkedin.com/in/stephanie-quantrill/'>Stephanie Quantrill</a> - Linkedin <a href='https://www.linkedin.com/in/benvanrooy/'>Ben Van Rooy -</a> Linkedin

<description>&lt;p&gt;Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) step outside the scroll and into the real world to unpack why Out-of-Home advertising (OOH) still stops people in their tracks. From billboards and bus wraps to special builds and stunts that earn global attention, this episode is a sharp, practical look at how brands can win attention when screens are saturated. If you think OOH is just “big signs,” think againWhat You’ll Learn in This Episode&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why OOH Still Works in 2025 – How physical media cuts through digital fatigue and delivers recall.&lt;/li&gt;&lt;li&gt;The Full Spectrum of OOH Formats – From classic billboards to digital, retail media, transport, projections, and special builds.&lt;/li&gt;&lt;li&gt;When to Use OOH (and When Not To) – Clear guidance on awareness vs consideration vs context-led placements.&lt;/li&gt;&lt;li&gt;Creative Rules (and When to Break Them) – Why simplicity wins, what kills impact, and how some brands successfully bend the rules.&lt;/li&gt;&lt;li&gt;Special Builds &amp;amp; Earned Media – How one smart execution can outperform dozens of standard placements.&lt;/li&gt;&lt;li&gt;Measurement Has Caught Up – Location data, attribution, and proving OOH actually drives store visits and behaviour.&lt;/li&gt;&lt;li&gt;OOH Isn’t Just for B2C – Where B2B brands can play, from airports to elevators and conferences.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt; Bonus Nuggets&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Spotify Wrapped as a masterclass in pairing OOH with personal data stories.&lt;/li&gt;&lt;li&gt;Hell Pizza’s “Doobious Pizza” billboard and why one site can be enough if the idea’s strong.&lt;/li&gt;&lt;li&gt;Why onions on a billboard might be technically valid… but emotionally unforgivable.&lt;/li&gt;&lt;li&gt;The rise (and occasional annoyance) of retail media screens everywhere you stand still.&lt;/li&gt;&lt;li&gt;The KFC “Gravy Train” – peak OOH meets PR genius.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Why Listen?&lt;br/&gt;If your marketing plan still treats Out-of-Home as an optional extra or a legacy channel, this episode will recalibrate your thinking. Steph and Ben cut through the hype and nostalgia to explain where OOH genuinely earns its place in modern media mixes, how budgets have become more accessible through digital formats, and why creativity and context matter more than ever. Packed with real examples, honest opinions, and hard-won lessons, this is essential listening for marketers who want fame, not forgettable impressions.&lt;/p&gt;&lt;p&gt;www.cannedmarketing.com &lt;/p&gt; &lt;p&gt;&lt;a href='https://www.linkedin.com/in/stephanie-quantrill/'&gt;Stephanie Quantrill&lt;/a&gt; - Linkedin&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.linkedin.com/in/benvanrooy/'&gt;Ben Van Rooy -&lt;/a&gt; Linkedin&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt;</description>

Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) step outside the scroll and into the real world to unpack why Out-of-Home advertising (OOH) still stops people in their tracks. From billboards and bus wraps to special builds and stunts that earn global attention, this episode is a sharp, practical look at how brands can win attention when screens are saturated. If you think OOH is just “big signs,” think againWhat You’ll Learn in This Episode Why OOH Still Works in 2025 – How ...

Episode 21: Why OOH Still Wins When Digital Gets Ignored

This week, Steph from Cue Marketing and Ben from Human Digital dive head-first into the chaotic, emotional, reputation-threatening world of rebrands - from the corporate phoenix moments (hello, Accenture) to the “no one asked for this” refreshes that get marketers yelled at at BBQs. With real-world stories from Spark, Enviro NZ, Four Square, Griffins, Enron (yes, really), and NZ Post, they unpack what makes a rebrand sing — and what makes customers grab the pitchforks. Grab a chocky biccy and settle in.What You’ll Learn in This Episode<ul><li>The REAL Difference Between a Rebrand and a Refresh Why marketers constantly mix them up, and why that confusion costs businesses millions.</li><li>When to Rebrand (…and When to Absolutely Don’t) The strategic triggers that justify the cost, pain, and chaos — and the red flags that say “leave it alone.”</li><li>The True Cost of Rebranding From uniforms to wayfinding - make sure you consider ALL the costs </li><li>How to Take People With You Why internal buy-in is the make or break moment for any major identity change.</li><li>Case Studies Marketers Can Actually Use The inside stories of Spark, Foursquare, Cracker Barrel, Griffins, Arthur Andersen → Accenture, NZ Post, and Vodafone → One NZ.</li></ul>Why Listen? Because rebrands are expensive, political, emotionally charged — and often completely misunderstood. This episode cuts through the fluff to give marketers the straight talk: when to refresh, when to rebrand, what it really costs, and how to not accidentally destroy decades of brand equity. If you touch brand in any way, this is essential listening — packed with real examples, candid insights, and the kind of hard truths only Steph and Ben will drop on-mic. Connect with the Hosts<ul><li>Stephanie Quantrill (Cue Marketing) – <a href='https://www.linkedin.com/in/stephanie-quantrill/'>https://www.linkedin.com/in/stephaniequantrill/</a></li></ul>Ben van Rooy (Human Digital) – <a href='https://www.linkedin.com/in/benvanrooy/'>https://www.linkedin.com/in/benvanrooy/</a>www.cannedmarketing.com <a href='https://www.linkedin.com/in/stephanie-quantrill/'>Stephanie Quantrill</a> - Linkedin <a href='https://www.linkedin.com/in/benvanrooy/'>Ben Van Rooy -</a> Linkedin

<description>&lt;p&gt;This week, Steph from Cue Marketing and Ben from Human Digital dive head-first into the chaotic, emotional, reputation-threatening world of rebrands - from the corporate phoenix moments (hello, Accenture) to the “no one asked for this” refreshes that get marketers yelled at at BBQs. With real-world stories from Spark, Enviro NZ, Four Square, Griffins, Enron (yes, really), and NZ Post, they unpack what makes a rebrand sing — and what makes customers grab the pitchforks. Grab a chocky biccy and settle in.What You’ll Learn in This Episode&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The REAL Difference Between a Rebrand and a Refresh Why marketers constantly mix them up, and why that confusion costs businesses millions.&lt;/li&gt;&lt;li&gt;When to Rebrand (…and When to Absolutely Don’t) The strategic triggers that justify the cost, pain, and chaos — and the red flags that say “leave it alone.”&lt;/li&gt;&lt;li&gt;The True Cost of Rebranding From uniforms to wayfinding - make sure you consider ALL the costs &lt;/li&gt;&lt;li&gt;How to Take People With You Why internal buy-in is the make or break moment for any major identity change.&lt;/li&gt;&lt;li&gt;Case Studies Marketers Can Actually Use The inside stories of Spark, Foursquare, Cracker Barrel, Griffins, Arthur Andersen → Accenture, NZ Post, and Vodafone → One NZ.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Why Listen?&lt;br/&gt;Because rebrands are expensive, political, emotionally charged — and often completely misunderstood. This episode cuts through the fluff to give marketers the straight talk: when to refresh, when to rebrand, what it really costs, and how to not accidentally destroy decades of brand equity. If you touch brand in any way, this is essential listening — packed with real examples, candid insights, and the kind of hard truths only Steph and Ben will drop on-mic.&lt;br/&gt;Connect with the Hosts&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Stephanie Quantrill (Cue Marketing) – &lt;a href='https://www.linkedin.com/in/stephanie-quantrill/'&gt;https://www.linkedin.com/in/stephaniequantrill/&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Ben van Rooy (Human Digital) – &lt;a href='https://www.linkedin.com/in/benvanrooy/'&gt;https://www.linkedin.com/in/benvanrooy/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;www.cannedmarketing.com &lt;/p&gt; &lt;p&gt;&lt;a href='https://www.linkedin.com/in/stephanie-quantrill/'&gt;Stephanie Quantrill&lt;/a&gt; - Linkedin&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.linkedin.com/in/benvanrooy/'&gt;Ben Van Rooy -&lt;/a&gt; Linkedin&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt;</description>

This week, Steph from Cue Marketing and Ben from Human Digital dive head-first into the chaotic, emotional, reputation-threatening world of rebrands - from the corporate phoenix moments (hello, Accenture) to the “no one asked for this” refreshes that get marketers yelled at at BBQs. With real-world stories from Spark, Enviro NZ, Four Square, Griffins, Enron (yes, really), and NZ Post, they unpack what makes a rebrand sing — and what makes customers grab the pitchforks. Grab a chocky biccy and...

Episode 20: Rebrand or Refresh? The Marketing Minefield Unpacked

B2B finally gets its moment in the spotlight. In this episode, co-hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) dive into the misunderstood, often underestimated world of B2B marketing—where long sales cycles, buying committees, and high-stakes decisions make the work both exhilarating and brutal. From the politics behind procurement to the power of brand trust built years before a shortlist is even written, Steph and Ben unpack what really drives decisions in the boardroom. No jargon, no fluff—just the reality of modern B2B marketing that every marketer needs to understand.WHAT YOU’LL LEARN IN THIS EPISODE<ul><li style='font-weight:400;'>Why B2B is not “B2C but boring” Longer cycles, higher stakes, more buyers—and why creativity still matters.</li><li style='font-weight:400;'>How buying committees actually work The difference between economic, technical, user, IT and procurement buyers—and why one contact is never enough.</li><li style='font-weight:400;'>The B2B buyer journey (hint: it’s very non-linear) From problem realisation to risk mitigation—and how to show up early.</li><li style='font-weight:400;'>Account-Based Marketing (ABM) explained properly What it is, how it aligns with sales, and why relevance beats reach every time.</li><li style='font-weight:400;'>The role of trust in B2B decision-making Why employees feel their career is on the line—and how testimonials, content and brand familiarity reduce perceived risk.</li></ul>If you loved this episode, share it with a fellow marketer who still thinks B2B is boring. And make sure you&apos;re subscribed—next week, we jump into the wild world of brand collaborations and how pairing up can make (or break) a brand. RESOURCES MENTIONED<ul><li style='font-weight:400;'>Marketing Association NZ – Top Talent Program<a href='https://marketing.org.nz/'> https://marketing.org.nz</a></li><li style='font-weight:400;'>DB Export Ultra Ice Collab Campaign<a href='https://www.db.co.nz/'> https://www.db.co.nz</a></li><li style='font-weight:400;'>IKEA New Zealand Pop-Ups<a href='https://www.ikea.co.nz/'> https://www.ikea.co.nz</a></li></ul>Hosts<ul><li style='font-weight:400;'>Ben van Rooy – Human Digital<a href='https://www.linkedin.com/in/benvanrooy/'> https://www.linkedin.com/in/benvanrooy/</a></li><li style='font-weight:400;'>Stephanie Quantrill – Cue Marketing<a href='https://www.linkedin.com/in/stephanie-quantrill/'> https://www.linkedin.com/in/stephanie-quantrill/</a></li></ul>Names Mentioned in Episode<ul><li style='font-weight:400;'>Andrew Hughes – Global Head of SEM, Xero<a href='https://www.linkedin.com/in/andrew-hughes-992ba127/'> https://www.linkedin.com/in/andrew-hughes-992ba127/</a></li><li style='font-weight:400;'>Di Liu – Marketing Association Top Talent Intern</li><li style='font-weight:400;'>John Miles – Marketing Association<a href='https://www.linkedin.com/in/johnmilesnz/'> https://www.linkedin.com/in/johnmilesnz/</a></li></ul>EXPLORE MORE FROM CANNEDCanned the Marketing Podcast Website<a href='https://www.cannedmarketing.com/'> https://www.cannedmarketing.com</a>www.cannedmarketing.com <a href='https://www.linkedin.com/in/stephanie-quantrill/'>Stephanie Quantrill</a> - Linkedin <a href='https://www.linkedin.com/in/benvanrooy/'>Ben Van Rooy -</a> Linkedin

<description>&lt;p&gt;B2B finally gets its moment in the spotlight. In this episode, co-hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) dive into the misunderstood, often underestimated world of B2B marketing—where long sales cycles, buying committees, and high-stakes decisions make the work both exhilarating and brutal. From the politics behind procurement to the power of brand trust built years before a shortlist is even written, Steph and Ben unpack what really drives decisions in the boardroom. No jargon, no fluff—just the reality of modern B2B marketing that every marketer needs to understand.&lt;/p&gt;WHAT YOU’LL LEARN IN THIS EPISODE&lt;ul&gt;&lt;li style='font-weight:400;'&gt;Why B2B is not “B2C but boring” Longer cycles, higher stakes, more buyers—and why creativity still matters.&lt;/li&gt;&lt;li style='font-weight:400;'&gt;How buying committees actually work The difference between economic, technical, user, IT and procurement buyers—and why one contact is never enough.&lt;/li&gt;&lt;li style='font-weight:400;'&gt;The B2B buyer journey (hint: it’s very non-linear) From problem realisation to risk mitigation—and how to show up early.&lt;/li&gt;&lt;li style='font-weight:400;'&gt;Account-Based Marketing (ABM) explained properly What it is, how it aligns with sales, and why relevance beats reach every time.&lt;/li&gt;&lt;li style='font-weight:400;'&gt;The role of trust in B2B decision-making Why employees feel their career is on the line—and how testimonials, content and brand familiarity reduce perceived risk.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you loved this episode, share it with a fellow marketer who still thinks B2B is boring. And make sure you&amp;apos;re subscribed—next week, we jump into the wild world of brand collaborations and how pairing up can make (or break) a brand.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;RESOURCES MENTIONED&lt;ul&gt;&lt;li style='font-weight:400;'&gt;Marketing Association NZ – Top Talent Program&lt;a href='https://marketing.org.nz/'&gt; https://marketing.org.nz&lt;/a&gt;&lt;/li&gt;&lt;li style='font-weight:400;'&gt;DB Export Ultra Ice Collab Campaign&lt;a href='https://www.db.co.nz/'&gt; https://www.db.co.nz&lt;/a&gt;&lt;/li&gt;&lt;li style='font-weight:400;'&gt;IKEA New Zealand Pop-Ups&lt;a href='https://www.ikea.co.nz/'&gt; https://www.ikea.co.nz&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;Hosts&lt;ul&gt;&lt;li style='font-weight:400;'&gt;Ben van Rooy – Human Digital&lt;a href='https://www.linkedin.com/in/benvanrooy/'&gt; https://www.linkedin.com/in/benvanrooy/&lt;/a&gt;&lt;/li&gt;&lt;li style='font-weight:400;'&gt;Stephanie Quantrill – Cue Marketing&lt;a href='https://www.linkedin.com/in/stephanie-quantrill/'&gt; https://www.linkedin.com/in/stephanie-quantrill/&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;Names Mentioned in Episode&lt;ul&gt;&lt;li style='font-weight:400;'&gt;Andrew Hughes – Global Head of SEM, Xero&lt;a href='https://www.linkedin.com/in/andrew-hughes-992ba127/'&gt; https://www.linkedin.com/in/andrew-hughes-992ba127/&lt;/a&gt;&lt;/li&gt;&lt;li style='font-weight:400;'&gt;Di Liu – Marketing Association Top Talent Intern&lt;/li&gt;&lt;li style='font-weight:400;'&gt;John Miles – Marketing Association&lt;a href='https://www.linkedin.com/in/johnmilesnz/'&gt; https://www.linkedin.com/in/johnmilesnz/&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;EXPLORE MORE FROM CANNED&lt;p&gt;Canned the Marketing Podcast Website&lt;a href='https://www.cannedmarketing.com/'&gt; https://www.cannedmarketing.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;www.cannedmarketing.com &lt;/p&gt; &lt;p&gt;&lt;a href='https://www.linkedin.com/in/stephanie-quantrill/'&gt;Stephanie Quantrill&lt;/a&gt; - Linkedin&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.linkedin.com/in/benvanrooy/'&gt;Ben Van Rooy -&lt;/a&gt; Linkedin&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt;</description>

B2B finally gets its moment in the spotlight. In this episode, co-hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) dive into the misunderstood, often underestimated world of B2B marketing—where long sales cycles, buying committees, and high-stakes decisions make the work both exhilarating and brutal. From the politics behind procurement to the power of brand trust built years before a shortlist is even written, Steph and Ben unpack what really drives decisions in the boa...

Episode 19: B2B Marketing: Why It’s Harder, Smarter & Far Less Boring Than You Think

Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason Paris, Joely Hodson, and Dan Carter have built magnetic personal brands that lift entire organisations.What You’ll Learn in This Episode<ul><li>Why personal branding is exploding for marketersHow the shift in trust from companies to individuals is reshaping influence and decision-making.</li><li>How creators amplify brands beyond traditional advertisingHow the Alix Earl effect, Cannes examples and the creator economy are changing brand value.</li><li>How to decide what your personal brand should stand forHow tone, values and consistency build credibility in your category.</li><li>How CEOs and founders use personal brand powerfullyHow leaders like Jason Paris, Joely Hodson and Dan Carter bring scale, trust and attention.</li><li>How employees can (and can’t) show up onlineHow to navigate company rules, employer perception and your own voice without crossing lines.</li><li>How internal influencers are becoming brand assetsHow companies are turning staff into micro-voices and what that means for marketing teams.</li><li>How to start building your personal brand todayHow to think about platforms, confidence, relevance and showing up consistently.</li></ul>Bonus Nuggets<ul><li>The moment Steph realised she had accidentally posted a “controversial” LinkedIn post… and the DMs that followed.</li><li>Why some people won’t comment publicly on posts (and what that actually means).</li><li>Why Dan Carter would make a terrible Labubu collaboration and why Ben would buy it anyway.</li><li>Metallica vs Wicked: a study in contrasting personal brand audiences.</li><li>The accidental comedy of Ben explaining “hunters and gatherers” of LinkedIn engagement.</li></ul>Connect with the creators, hosts and tools mentioned:<ul><li>Eugene Healy – LinkedIn: <a href='https://www.linkedin.com/in/eugenehealy'>https://www.linkedin.com/in/eugenehealy</a></li><li>Steph Quantrill – LinkedIn: <a href='https://www.linkedin.com/in/stephanie-quantrill/'>https://www.linkedin.com/in/stephanie-quantrill/</a></li><li>Ben van Rooy – LinkedIn: <a href='https://www.linkedin.com/in/benvanrooy/'>https://www.linkedin.com/in/benvanrooy/</a></li></ul>Explore more from Canned:<ul><li>Canned the Marketing Podcast: <a href='http://www.cannedmarketing.com'>https://www.cannedmarketing.com</a></li><li>Cue Marketing: <a href='https://www.cuemarketing.co.nz'>https://www.cuemarketing.co.nz</a></li><li>Human Digital: <a href='https://www.humandigital.com'>https://www.humandigital.com</a></li></ul>www.cannedmarketing.com <a href='https://www.linkedin.com/in/stephanie-quantrill/'>Stephanie Quantrill</a> - Linkedin <a href='https://www.linkedin.com/in/benvanrooy/'>Ben Van Rooy -</a> Linkedin

<description>&lt;p&gt;Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason Paris, Joely Hodson, and Dan Carter have built magnetic personal brands that lift entire organisations.&lt;/p&gt;What You’ll Learn in This Episode&lt;ul&gt;&lt;li&gt;&lt;p&gt;Why personal branding is exploding for marketersHow the shift in trust from companies to individuals is reshaping influence and decision-making.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How creators amplify brands beyond traditional advertisingHow the Alix Earl effect, Cannes examples and the creator economy are changing brand value.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How to decide what your personal brand should stand forHow tone, values and consistency build credibility in your category.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How CEOs and founders use personal brand powerfullyHow leaders like Jason Paris, Joely Hodson and Dan Carter bring scale, trust and attention.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How employees can (and can’t) show up onlineHow to navigate company rules, employer perception and your own voice without crossing lines.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How internal influencers are becoming brand assetsHow companies are turning staff into micro-voices and what that means for marketing teams.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How to start building your personal brand todayHow to think about platforms, confidence, relevance and showing up consistently.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;Bonus Nuggets&lt;ul&gt;&lt;li&gt;&lt;p&gt;The moment Steph realised she had accidentally posted a “controversial” LinkedIn post… and the DMs that followed.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Why some people won’t comment publicly on posts (and what that actually means).&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Why Dan Carter would make a terrible Labubu collaboration and why Ben would buy it anyway.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Metallica vs Wicked: a study in contrasting personal brand audiences.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The accidental comedy of Ben explaining “hunters and gatherers” of LinkedIn engagement.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Connect with the creators, hosts and tools mentioned:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Eugene Healy – LinkedIn: &lt;a href='https://www.linkedin.com/in/eugenehealy'&gt;https://www.linkedin.com/in/eugenehealy&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Steph Quantrill – LinkedIn: &lt;a href='https://www.linkedin.com/in/stephanie-quantrill/'&gt;https://www.linkedin.com/in/stephanie-quantrill/&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Ben van Rooy – LinkedIn: &lt;a href='https://www.linkedin.com/in/benvanrooy/'&gt;https://www.linkedin.com/in/benvanrooy/&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Explore more from Canned:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Canned the Marketing Podcast: &lt;a href='http://www.cannedmarketing.com'&gt;https://www.cannedmarketing.com&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Cue Marketing: &lt;a href='https://www.cuemarketing.co.nz'&gt;https://www.cuemarketing.co.nz&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Human Digital: &lt;a href='https://www.humandigital.com'&gt;https://www.humandigital.com&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;www.cannedmarketing.com &lt;/p&gt; &lt;p&gt;&lt;a href='https://www.linkedin.com/in/stephanie-quantrill/'&gt;Stephanie Quantrill&lt;/a&gt; - Linkedin&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.linkedin.com/in/benvanrooy/'&gt;Ben Van Rooy -&lt;/a&gt; Linkedin&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt;</description>

Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason Paris, Joely Hodson, and Dan Carter have built magnetic person...

Episode 18: From Boardrooms to TikTok - The Rise of the Personal Brand

Join <a href="https://www.linkedin.com/in/benvanrooy/">Ben van Rooy</a> and <a href="https://www.linkedin.com/in/stephanie-quantrill/">Stephanie Quantrill</a> as they bridge the gap between business and consumer marketing, sharing contrasting perspectives, proven strategies, and real-world insights for marketing leaders navigating today’s complex landscape.&nbsp; Brought to you by <a href="http://humandigital.com">Human Digital</a> and <a href="https://www.cuemarketing.co.nz/">Cue Marketing</a>.

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