If you're a boutique retailer limiting yourself to fashion, you're leaving money on the table. Hi, I’m Clare Bailey, founder of Retail Champion.In this episode of Retail Reckoning, I’m joined by Steph Briggs.She's a former boutique owner turned e-commerce expert—to reveal how carefully curated homewares and fragrances can elevate basket size and boost profits without diluting your brand. Discover: • Why homewares remove the friction that fashion creates (no size, no fit issues) • The "good, better, best" pricing strategy for impulse buys to premium treats • How scent creates powerful brand memory (Steph's customers could smell her shop from 100 yards away!) • Real case study: How stocking gin brought new customers through the door • The secret to translating in-store magic to online sales • Visual merchandising techniques that help customers imagine products in their homes Whether you run a fashion boutique, homeware shop, or gift store, this episode delivers honest, commercial insights on extending your range strategically—not randomly. Learn how to test small, scale deliberately, and create a cohesive brand experience that makes your business stronger, more profitable, and more memorable.Take a listen and let’s get your Retail Reckoning together.Useful links:Subscribe to the Retail Reckoning Newsletterhttps://retailreckoningpodcast.co.uk/newsletterRetail Championhttps://theretailchampion.co.ukMentioned in this episode:Retail Reckoning Podcast Insights NewsletterGet Retail Reckoning Podcast Insights and Goodies - https://retailreckoningpodcast.co.uk/newsletterRetail Reckoning Podcast VIP newsletter