You've heard it said that Gen Z are disloyal. They switch brands constantly, they don't commit, they jump around. But what if that's the wrong lens entirely?Hi, I'm Clare Bailey, founder of Retail Champion.This is Part 2 of my three-part miniseries, "The Loyalty Illusion" — and in this episode I dig deep into what's really driving Gen Z behaviour. Spoiler: it's not disloyalty. What We CoverWhy 'disloyal' is the wrong word for Gen Z — and what's actually going onWhy gamification creates engagement but not attachment — the pseudo-loyalty trapWhy the new competitive battlefield is something you've perhaps not consideredWhat this means practically for your retail or eCommerce strategy right nowComing next week...Episode 3 will answer the big question: what actually builds real, lasting connection with this generation?Resources & LinksDownload the free Loyalty Illusion Guide: retailchampion.co.uk/retail-playbooksThe Retail Champion: www.retailchampion.co.ukAll episodes: retailreckoningpodcast.co.ukSubscribe to Retail Reckoning wherever you get your podcastsConnect & ShareIf this episode made you rethink your Gen Z strategy, leave a review, share with a fellow retailer, or find me on social media. The conversation is just getting started — and Episode 3 is where it all comes together.