If you’ve ever wondered why your shop looks busy but your bank account doesn’t agree, this episode will feel uncomfortably familiar — in a good way.Today, Kim Hulse and I pull back the curtain on the small, boring-but-brilliant changes that real retailers have made to genuinely shift their margins. We’re talking about the fixes most businesses overlook because they’re too busy firefighting, guessing, or simply doing things “the way we always have.”Across several case studies — from a sports shop drowning in choice, to a boutique losing money on basics but over-buying on fashion, to a multi-million-pound family business stuck in chaos — we show how simple decisions around stock, suppliers, store layout, pricing, and team rhythm can unlock thousands in profit.Not by spending more. Not by rebranding. Just by tightening the fundamentals.You’ll hear:• The stock mistakes that silently drain your cash• How supplier conversations (yes, real ones) can improve margin• Why basics matter more than you think• The danger of “I’ll just buy it because it’s pretty” buying• How small stores lose sales simply by missing key information in-store• What to fix before investing in marketing• Why January is the best month for a quiet reset that pays off all year• The difference between promotions that lift margin and promotions that burn itAnd, importantly, why retail rewards momentum — not perfection.If you want 2026 to be calmer, more profitable, and far less chaotic, start with the basics. One small change at a time.