Marketing Brew Weekly

Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals?  00:00: Intro  01:36: Wuthering Heights hype  06:15: Why try a showmance or fauxmance as marketing 10:46: Reality dating shows and influencer brand deals  15:50: Short form dating shows  19:31: Risks and rewards of using showmance as marketing  Join us in NYC next week for The Science of AI, breaking down what’s actually working in AI for marketers – last few tickets available here: https://www.marketingbrew.com/events/the-art-and-science-of-ai-in-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kalshi and Polymarket are marketing themselves, and we look ahead to figure out where the world of sports betting might be heading in its next era.  00:00: Intro  00:38: Sports betting brands with Super Bowl ads 06:00: User retention for sports betting brands 08:20: Sports betting vs prediction markets  11:35: What are betting brands focused on for marketing  16:35: What’s next for sports betting Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week, since it is our literal Super Bowl, we’ve got a bonus episode for you where we’ll react to some of the weirdest and wildest commercials from the big game this year. From fibermaxxing to back flips to bran cereals, we’ll give our take on which ads got really creative, which…don’t think too hard about it, and which one may have missed the mark on their image rehabilitation.  00:00: Intro  00:40: Instacart featuring Ben Stiller and Benson Boone 02:50: Xfinity featuring Jurassic Park cast 06:08: Raisin Bran featuring William Shatner  08:48: Hims & Hers Succession vibes  11:24: Ring and cute puppies 14:15: Fanatics featuring Kendall Jenner 17:12: Hellmann’s featuring Andy Samberg  Watch the ads:  Instacart: https://www.youtube.com/watch?v=gTleZejhlqk  Xfinity: https://www.youtube.com/watch?v=KKwxWPp2dhw  Raisin Bran: https://www.youtube.com/watch?v=xf64Okfdc6Y  Hims & Hers: https://www.youtubdfe.com/watch?v=aZ7Z5LTJWHM  Ring camera dog finder https://www.youtube.com/watch?v=OheUzrXsKrY   Fanatics: https://www.youtube.com/watch?v=JfLUbLIULDw  Hellmanns: https://www.youtube.com/watch?v=fc0kbiVbuzs  Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the creative strategies and themes around many of the Super Bowl commercials this year. If you think you’re hearing a lot of Dad Rock, or seeing a lot of reminders to eat your fiber, or somehow feeling nostalgic, that’s on purpose. And, you may be seeing less AI ads than you think. 00:00: Intro  01:05: Nostalgic ads with retro TV nods 04:35: Retro music and Dad Rock  08:30: Health, wellness, and GLP 1s 16:11: Potty humor  21:09: Who will actually stand out  22:40: Will there be much AI Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Marketing Brew Weekly! This week we’re discussing the way brands are planning their Super Bowl strategy, and why that means you’ve probably seen a lot of big game ads already. Kelsey Sutton and Katie Hicks are joined by Marketing Brew Senior Reporter, Alyssa Meyers, to break down what matters most to brands when it comes to media planning, social strategy and more. From regional buys to experiential activations, these are some of the unique ways you can expect brands to show up in and around the game.  00:00: Intro  01:06: The teaser approach  06:50: Regional buys  09:08: The social media aspect 12:30: Experiential activations  18:02: Beer brand teasers 28:50: Brands reacting on social Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices