Welcome to Marketing Brew Weekly! This week, we’re discussing protein maxxing, the health trend you’re seeing everywhere: from Super Bowl commercials to sparkling protein water and even protein Doritos (?!), if it feels like every brand is adding protein to their offerings, it’s because they are. We break down how this is directly connected to GLP-1s, if it’s actually benefitting brands, and if we can expect to see the same from Big Fiber.  00:00: Intro  00:42: Is protein everywhere these days? 02:38: Products that magically now have protein 07:05: Why are we hearing about protein all the time now 13:00: The connection to GLP 1’s 17:30: Is it oversaturated now? 21:10: Is fiber the next hot ingredient   This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/ Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices