Welcome to Marketing Brew Weekly! This week, we’re discussing the burger drama and the way each brand is responding to the McDonalds CEO taking a “big” bite from their new Big Arch burger. Burger King, Jack in the Box and even Freddy’s jumped in by handing execs their own products to show off just how big their bites can be. But are consumers on board – and hungry for burgers?  00:00: Intro  01:56: Reacting to the McDonald’s CEO video 03:55: The burger drama is getting weird 06:27: Backlash to the video 09:48: What are the pros and cons and other examples  11:24: Sassy social media 15:00: Campaigns aligning with brand identity 16:09: How will McDonald’s react 17:24: Why this happening on social matters  19:32: Not all CEOs are made for social    This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/ Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices