This week I've gone off script. Someone posted about an SEO conference billing itself as the UK's most advanced -- sixteen speakers, all male, not one woman on the bill. I said something about it. The response was, essentially, "we had women last year." And here we are.This episode isn't about quotas or ticking boxes. It's about the fact that brilliant women in SEO exist, they're not hiding, and if your speaker lineup is sixteen mainly white men, the question you need to be asking is whether anyone actually went looking.In this episode:Why "we had women last year" is the laziest defence in the industryThe women in SEO who should be on every conference organiser's radarWhy the "we book who applies" argument falls apart when you think it throughWhat conference organisers actually need to do differentlyAnd a word for the women in SEO who keep talking themselves out of putting their hand upWomen I mention in this episode: Lily Ray, Helen Pollitt, Areej AbuAli, Carrie Rose, Lidia Infante, Jo Furnival, Alice Rowan.Want to find more women in SEO? Start with Women in Tech SEO at womenintechseo.com and WTSFest.Want me to speak at your event? I'm an SEO speaker, I'm a woman, and I'm available. No waffle, no jargon, no death by slide deck. Hit me up at [email protected] Nikki:LinkedIn: https://www.linkedin.com/in/nikkipilkington/Instagram: https://www.instagram.com/nikkipilkington/Bluesky: https://bsky.app/profile/nikkipilkington.bsky.socialMentioned in this episode:ICN Network