I'm sick of business owners coming to me convinced their competitors have some secret SEO strategy. They don't. You're just making it ridiculously easy for them to beat you by ignoring the fundamentals on your own website.Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about:The 7 most common ways you're sabotaging your own SEO (I guarantee at least three apply to you)Why your homepage title saying "Home" makes you invisible to GoogleHow your 50-word service pages are getting destroyed by competitors who bothered to write 800 wordsThe Google Business Profile mistakes that hand free visibility to everyone elseWhy your site loading slower than a wet weekend is killing your rankingsA 30-minute self-audit you can do today to fix the obvious stuffThe uncomfortable truth: Your competitor's website probably isn't that impressive. They've just done the basics - proper page titles, decent content, a filled-in Google Business Profile, and a site that actually works on mobile. That's it. No magic formula. Just competent execution of SEO fundamentals that you haven't got around to yet.I've been in SEO for over 30 years, and I help businesses make money from their websites by getting found in search. This episode is your wake-up call to stop stalking your competitors' websites and start fixing your own.Stop blaming your competitors. Fix your own shit first.Chapters / Timestamps00:00 - Introduction: The Real Reason You're Losing at SEO02:05 - Common SEO Mistakes Sabotaging Your Success02:28 - Mistake #1: Your Meta Titles Are Useless03:10 - Mistake #2: Your Service Pages Are Thinner Than an Over-Filtered Influencer04:00 - Mistake #3: You've Got No Internal Links04:40 - Mistake #4: Your Google Business Profile Is a Ghost Town05:20 - Mistake #5: Your Site Is Slower Than a Wet Weekend06:00 - Mistake #6: Your Mobile Experience Is Atrocious06:40 - Mistake #7: You've Got Broken Shit Everywhere07:20 - Why We Focus on Competitors Instead of Our Own Sites08:22 - How to Fix Your SEO Issues: The 30-Minute Self-Audit09:00 - Step 1: Check Your Page Titles09:40 - Step 2: Check the Words on Your Key Pages10:10 - Step 3: Click Every Link on Your Site10:40 - Step 4: Load Your Site on Your Phone11:00 - Step 5: Check Your Google Business Profile11:30 - Step 6: Look at Your Internal Links12:10 - Step 7: Search for Yourself on Google12:40 - Stop Looking Over the Fence13:47 - Final Thoughts and Actionable StepsIf you want straight-talk SEO without the jargon, follow SEO F**king What.More episodes here:https://seofuckingwhatpodcast.co.uk/