<p>How do you turn a bold idea into a $7 billion global empire? Producer Judy Craymer reveals the high-stakes secrets behind the Mamma Mia! phenomenon and what it truly takes to win in show business.<br></p><p>In this episode of Winning, we dive deep with Judy Craymer, the visionary producer who saw the potential in ABBA’s music when no one else did. From her early days as an &quot;impoverished producer&quot; to becoming a creative force in Hollywood, Judy shares the grit, instinct, and strategic moves that defined her career.<br></p><p>In this episode, you’ll discover: <br></p><p>·      The power of instinct: Why Judy left a secure job to work for &quot;zero money&quot; on a film set just to be &quot;where the action is&quot;. </p><p>·      Creative ownership: Lessons on owning your brand and rights globally - a strategy learned from legends like Cameron Mackintosh. </p><p>·      Turning &quot;no&quot; into &quot;winning&quot;: How the &quot;tough experience&quot; of previous projects like Chess shaped the success of Mamma Mia!. </p><p>·      The business of showbiz: What it takes to raise finance, make deals on your feet, and manage massive 86-piece orchestras.</p><p> </p><p>(00:00) The Early Influences of Arts and Culture</p><p>(02:38) Ambition and Networking in the Industry</p><p>(14:53) The Journey of Chess</p><p>(18:56) Developing Mamma Mia!</p><p>(23:36) The Risks of Sharing Ideas</p><p>(26:45) Single-Mindedness and Determination</p><p>(30:47) The Success of Mamma Mia!</p><p>(39:43) Transitioning to Film</p><p>(46:33) Casting and Collaborations</p><p>(48:45) Reflections on ABBA and Timelessness</p>