<p>Is THIS the moment pro swimming finally levels up?<br>Dax and Elvis break down why the sport might be entering a true <strong>Golden Age</strong>, how marketing and personality could’ve changed everything a decade ago, and why swimmers no longer need an Olympic medal to build a real career.</p><p>From Roy Burch’s early social media blueprint to the rise and fall of ISL, to how Team Elite, ASAP Miami, and pro groups <em>almost</em> created a rivalry era… this episode dives into the alternate timeline where pro swimming becomes entertainment—<strong>and why it still can.</strong></p><p>We also cover:</p><ul><li><p>Why pro swimming ≠ Olympic swimming</p></li><li><p>How eyeballs became more valuable than medals</p></li><li><p>Why the old guard missed the moment</p></li><li><p>What USA Swimming and the next generation need to change</p></li><li><p>How Dax & Elvis would build the pro swimming ecosystem TODAY</p></li></ul><p><strong>Drop a comment:</strong><br>Do YOU think we're entering the Golden Age—or did we already miss it?</p><p>👉 <strong>Like, Subscribe & Hit the Bell</strong> to support the pod and push swimming into its next era.<br><strong>Night Swim Podcast — No lifeguards allowed.</strong></p><p></p>