<description>&lt;p&gt;Most advice about podcast guesting assumes you want to sell a course.This episode assumes you want to get invited back.&lt;/p&gt;&lt;p&gt;Russell Van Brocklen doesn’t host a podcast. He doesn’t want one. He ignores most guesting “best practices” — and somehow keeps landing interviews, speaking slots, and follow-ups anyway.&lt;/p&gt;&lt;p&gt;In this short case file, we look at what actually breaks when guru advice meets real hosts, real shows, and real audiences.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;In this episode:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;* Why most podcast guesting advice fails outside the guru economy&lt;/p&gt;&lt;p&gt;* How guest appearances can lead to real credibility, not just exposure&lt;/p&gt;&lt;p&gt;* Using podcasts and speaking as a path to becoming an Amazon bestselling author&lt;/p&gt;&lt;p&gt;* What preparing for a TEDx talk reveals about authority and expertise&lt;/p&gt;&lt;p&gt;* Why usefulness beats funnels, hacks, and “personal brand” strategies&lt;/p&gt;&lt;p&gt;&lt;strong&gt;About the guest:&lt;/strong&gt;Russell Van Brocklen is &lt;em&gt;The Dyslexia Professor&lt;/em&gt;. He translates structured-literacy methods proven most effective for struggling readers into bite-size actions parents can use immediately.&lt;/p&gt;&lt;p&gt;Learn more and download his free guide at &lt;strong&gt;dyslexiaclasses.com&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;About the show:&lt;/strong&gt;&lt;em&gt;Monetize This!&lt;/em&gt; is not a podcast about podcast advice.It’s about the advice industry surrounding podcasting, speaking, and creator work — and what survives contact with reality.&lt;/p&gt;&lt;p&gt;Short episodes. Long skepticism. Completely serious podcast.&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://monetizethispodcast.substack.com/"&gt;monetizethispodcast.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links &amp; Resources&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;* &lt;a target="_blank" href="https://dyslexiaclasses.com"&gt;dyslexiaclasses.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;* &lt;a target="_blank" href="https://monetizethispodcast.substack.com/"&gt;Monetize This!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;An email to monetizethispodcast@gmail.com might or might not get you a t-shirt.&lt;/p&gt; &lt;br/&gt;&lt;br/&gt;This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit &lt;a href="https://monetizethispodcast.substack.com?utm_medium=podcast&amp;#38;utm_campaign=CTA_1"&gt;monetizethispodcast.substack.com&lt;/a&gt;</description>

Monetize This! Where Podcasting Best Practices Come to Die

David Beckemeyer

Guesting on Podcasts Without Playing the Guru Game with Russell Van Brocklen

MAR 2, 20266 MIN
Monetize This! Where Podcasting Best Practices Come to Die

Guesting on Podcasts Without Playing the Guru Game with Russell Van Brocklen

MAR 2, 20266 MIN

Description

<p>Most advice about podcast guesting assumes you want to sell a course.This episode assumes you want to get invited back.</p><p>Russell Van Brocklen doesn’t host a podcast. He doesn’t want one. He ignores most guesting “best practices” — and somehow keeps landing interviews, speaking slots, and follow-ups anyway.</p><p>In this short case file, we look at what actually breaks when guru advice meets real hosts, real shows, and real audiences.</p><p><strong>In this episode:</strong></p><p>* Why most podcast guesting advice fails outside the guru economy</p><p>* How guest appearances can lead to real credibility, not just exposure</p><p>* Using podcasts and speaking as a path to becoming an Amazon bestselling author</p><p>* What preparing for a TEDx talk reveals about authority and expertise</p><p>* Why usefulness beats funnels, hacks, and “personal brand” strategies</p><p><strong>About the guest:</strong>Russell Van Brocklen is <em>The Dyslexia Professor</em>. He translates structured-literacy methods proven most effective for struggling readers into bite-size actions parents can use immediately.</p><p>Learn more and download his free guide at <strong>dyslexiaclasses.com</strong></p><p><strong>About the show:</strong><em>Monetize This!</em> is not a podcast about podcast advice.It’s about the advice industry surrounding podcasting, speaking, and creator work — and what survives contact with reality.</p><p>Short episodes. Long skepticism. Completely serious podcast.</p><p><a target="_blank" href="https://monetizethispodcast.substack.com/">monetizethispodcast.com</a></p><p><strong>Links & Resources</strong></p><p>* <a target="_blank" href="https://dyslexiaclasses.com">dyslexiaclasses.com</a></p><p>* <a target="_blank" href="https://monetizethispodcast.substack.com/">Monetize This!</a></p><p>An email to [email protected] might or might not get you a t-shirt.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://monetizethispodcast.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">monetizethispodcast.substack.com</a>