Michael A. Clinton, former President of Hearst Magazines.Michael spent four decades at the top of the publishing world, including as President and Publishing Director of Hearst Magazines, before turning his attention to one of the biggest questions of our time. If many of us are likely to live longer than previous generations, how do we make the second half of life not just longer, but more intentional, productive and meaningful?In this episode of Beyond Longevity, Michael discusses the ideas behind his book ROAR and his framework for rethinking later life. ROAR stands for Reimagine, Own your numbers, Action plan and Relationships, and it became the foundation for Roar Forward, his B2B platform advising organisations on the fast-changing 50-plus consumer.The conversation explores why Michael believes we need to shift the language from “ageing” to “longevity”, how culture and business are slowly beginning to respond, and why institutions, employers and policymakers still have a long way to go.Michael also previews ideas from his new book, Longevity Nation, which looks at the people, companies and innovations reshaping what longer lives could mean. He raises important concerns about inequality, access and the growing number of products making claims that are not always backed by evidence.This is also a very personal conversation. Michael reflects on his working-class roots in Pittsburgh, the moment that changed how he thought about identity and reinvention, and why the longest chapter of life may be the one most people have planned for the least.The episode also touches on the economic power of the $8.3 trillion 50-plus consumer, why this market is still widely misunderstood, and the one longevity habit Michael believes anyone can begin with, regardless of income.Links:Longevity NationROAR forwardLinkedIn00:00 Welcome and Guest Intro02:19 Early Life and First Memory03:17 Ambition and Upbringing05:12 Finding His Career Path06:29 Hearst Lessons on Identity09:22 ROAR Framework Explained13:29 Longevity Economy for Business16:19 Language and Pro Age Messaging18:43 Brands and Countries Adapting21:55 Fear and Reinvention Mindset22:59 Purposeful Second Act23:38 Reimagineer Stories24:37 Why Longevity Nation27:33 Inequality and Access30:13 America and 100 Year Life33:18 Policy Gaps to Fix35:53 Hope Worries Takeaway40:16 Rapid Fire Round42:42 Longevity Habits and Myths45:05 Closing Reflections