Supplements promise a lot: mitochondrial support, better brain health, healthier gut function, anti-ageing benefits and more.But how much of that is real science, and how much is simply clever wording on a label?In this episode of Beyond Longevity, Dr Luke Bucci, PhD, Chief Scientific Officer at Juvenon, brings both a scientist’s eye and decades of experience in the supplement industry to one of the most confusing areas of longevity.Dr Luke explains the difference between a product being described as “science-backed” and one that is supported by meaningful human clinical evidence. He also discusses why the dose, form and standardisation of an ingredient matter, and why “fairy-dusting” fashionable ingredients into a formula can make a product sound far more proven than it really is.We talk about bioavailability, absorption, the gut microbiome, and why feeling stimulated is not the same as supporting mitochondrial health. Dr Luke also explains why creatine has moved beyond the gym, why blood flow and nitric oxide matter as we age, and how nutrients such as magnesium, vitamin D3, omega-3s, polyphenols and CoQ10 fit into a more thoughtful approach to supplementation.This is a practical and refreshingly honest conversation about how to read beyond the label, ask better questions, and think more clearly about what supplements can, and cannot, do.Links:Instagram: https://www.instagram.com/juvenonwellnessFacebook: https://www.facebook.com/Juvenon/Website: https://juvenon.com/00:00 Welcome and Guest Intro01:53 Dr Bucci Origin Story03:26 Science vs Marketing Today04:44 Science Backed vs Clinical09:14 Fairy Dusting Exposed11:05 Bioavailability Reality Check14:15 Standardisation and Sourcing22:03 Gut Microbiome Benefits24:30 Testing and Trial Periods27:33 Longevity Trend Explained30:35 Mitochondria 10134:14 Stimulants vs Real Energy40:47 Stimulant Band Aid Trap41:51 Creatine Beyond The Gym45:08 Creatine Dosing And Safety47:11 Creatine For Brain Ageing50:53 Why Blood Flow Declines53:42 Nitric Oxide Basics57:44 Arginine Silicate Explained01:04:45 Polyphenols And Nitrates01:06:53 My Essential Supplements01:11:36 Rapid Fire Wisdom01:13:49 Episode Takeaways