<p>How can a podcast network use its editorial engine to make individual shows more visible, and does this strategy offer a real solution to the discoverability problem?</p><p>With podcasts often lost in the shuffle, The Charisma Podcast Network offers an opportunity to transform audience reach and podcast growth through content- and article-driven workflows.</p><p>John Matarazzo is the Media Manager at Charisma Media, with experience spanning legacy media and digital audio. After starting as a TV producer and moving into podcasting, he’s helped scale a faith-oriented podcast network within a 50-year-old publishing company, juggling workflows for about 70 shows and leveraging article-driven discovery methods for his podcasters and readers.</p><p></p><p><strong>Listen For:</strong></p><p>00:00 Understanding podcast discoverability</p><p>06:35 Charisma Media's early growth story</p><p>10:24 Improving podcast discoverability</p><p>15:23 Building a podcast network foundation</p><p>18:06 Improving podcast management</p><p>22:28 Joining the Charisma Podcast Network</p><p>27:31 Innovative podcast discoverability feature</p><p>29:40 Diversity within the podcast network</p><p>32:10 Increasing website content output</p><p>36:11 Expanding podcast reach with video</p><p>42:07 Finding purpose and making an impact</p><p>50:44 Discussing network systems and collaboration</p><p></p><p><strong>CONNECT WITH GUEST: JOHN MATARAZZO</strong></p><p><strong>MEDIA MANAGER FOR CHARISMA MEDIA</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.charismapodcastnetwork.com/">Charisma Podcast Network</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://mycharisma.com/">Charisma Magazine</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/john-matarazzo-19542732/">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/@CharismaMedia">YouTube</a></p><p><strong>John's Podcast rec:</strong> <strong><em>No Dumb Questions </em></strong><em>-</em> <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1204701206">https://pod.link/1204701206</a> | </p><p><strong>John's Book rec: <em>The Power to Prosper</em></strong> by Cap Chatfield<strong> -</strong> <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4euwJdz">https://amzn.to/4euwJdz</a></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>HEAD OF RELATIONSHIPS FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p><strong>Greg’s book rec</strong>: <strong><em>Return on Courage</em></strong> by Ryan Berman - <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4tIyOXZ">https://amzn.to/4tIyOXZ</a></p><p></p><p><strong>Systems, Sponsors, and Partners:</strong></p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://rss.com/">RSS.com</a><a target="_blank" rel="noopener nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener nofollow" href="https://storiesandstrategies.ca/">Stories &amp; Strategies</a> </p><p>Content Repurposed with <a target="_blank" rel="noopener nofollow" href="https://get.castmagic.io/greg">Castmagic</a> </p><p>Podcast Project Management with <a target="_blank" rel="noopener nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>