<description>&lt;p&gt;Can a million Instagram followers actually fill a podcast feed? How do you turn influencers into Podcasters?&lt;/p&gt;&lt;p&gt;Podcast Nation co-founders Nadine Robinson &amp;amp; Clio De La Llave challenge familiar expectations about what a podcast network delivers, sharing lessons from their years helping creators, especially millennial and Gen Z women, build loyal audiences and sustainable businesses. Their on-the-ground experience shows just how much depends on the right fit, real partnership, and the daily grind.&lt;/p&gt;&lt;p&gt;Nadine and Clio have worked together for 18 years, building businesses together, evolving from a digital agency, Booje Media, focused on social and influencer campaigns, to creating Podcast Nation. Their operational experience spans helping podcasters launch successfully, managing network relationships, and navigating the fast-changing demands of content formats. They've seen every side of how creators cross from social to audio and what real support looks like. Their approach is marked by a hands-on, customized model designed for long-term results.&lt;/p&gt;&lt;p&gt;Listen for:&lt;/p&gt;&lt;p&gt;00:00 Podcast Networks and Influencers&lt;/p&gt;&lt;p&gt;10:01 Podcasting Requires Unique Skills&lt;/p&gt;&lt;p&gt;11:02 Success: Niche is Key&lt;/p&gt;&lt;p&gt;19:53 Show Development and Launch Strategy&lt;/p&gt;&lt;p&gt;22:02 Tips for Podcaster Agreements&lt;/p&gt;&lt;p&gt;27:36 Choosing Between Boutique and Large Networks&lt;/p&gt;&lt;p&gt;34:54 Cross-Platform Branding Challenges&lt;/p&gt;&lt;p&gt;41:17 From Social Media to Podcasts&lt;/p&gt;&lt;p&gt;49:20 No Magic Bullet&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;CONNECT WITH GUESTS:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;CLIO DE LA LLAVE, FOUNDER OF PODCAST NATION&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/clio-de-la-llave-4916ba11/"&gt;LinkedIn&lt;/a&gt; | &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/cliodelallave/"&gt;Clio's IG&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;NADINE ROBINSON, FOUNDER OF PODCAST NATION&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/nadine-robinson-20b83b29/"&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;PODCAST NATION&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.podcastnation.co/"&gt;Podcast Nation&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Nadine's Book rec: Rabbit: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/3Pm1g32"&gt;The Autobiography of Ms. Pat&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Nadine's Podcast rec: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1612693094"&gt;Petty Crimes&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Clio's Book rec: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/47dfzwT"&gt;Transforming Toddlerhood&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Clio's Podcast rec: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1457648702"&gt;Take Your Shoes Off&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;CONNECT WITH GREG,&lt;/strong&gt; &lt;strong&gt;HEAD OF RELATIONSHIPS FOR &lt;/strong&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"&gt;&lt;strong&gt;RSS.COM&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/"&gt;Website&lt;/a&gt; | &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/"&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Greg's Book rec: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4rYQaOJ"&gt;Grit&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Systems, Sponsors, and Partners:&lt;/p&gt;&lt;p&gt;Hosted with &lt;a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com"&gt;RSS.com&lt;/a&gt;&lt;a target="_blank" rel="noopener nofollow" href="https://rss.com/?via=9f060f"&gt; Podcast Hosting&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Produced by &lt;a target="_blank" rel="noopener nofollow" href="https://storiesandstrategies.ca/"&gt;Stories and Strategies&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Content Repurposed with &lt;a target="_blank" rel="noopener nofollow" href="https://get.castmagic.io/greg"&gt;Castmagic&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Podcast Project Management with &lt;a target="_blank" rel="noopener nofollow" href="https://app.northflow.io/sign-up?via=greg"&gt;Northflow&lt;/a&gt;&lt;/p&gt;</description>

Podcast Network Insights: Understanding the Business of Podcast "Networks"

Greg Wasserman, Podcast Leader & Relationship Generator

From Social Media Agency to Podcast Network | Podcast Nation

MAR 26, 202660 MIN
Podcast Network Insights: Understanding the Business of Podcast "Networks"

From Social Media Agency to Podcast Network | Podcast Nation

MAR 26, 202660 MIN

Description

<p>Can a million Instagram followers actually fill a podcast feed? How do you turn influencers into Podcasters?</p><p>Podcast Nation co-founders Nadine Robinson &amp; Clio De La Llave challenge familiar expectations about what a podcast network delivers, sharing lessons from their years helping creators, especially millennial and Gen Z women, build loyal audiences and sustainable businesses. Their on-the-ground experience shows just how much depends on the right fit, real partnership, and the daily grind.</p><p>Nadine and Clio have worked together for 18 years, building businesses together, evolving from a digital agency, Booje Media, focused on social and influencer campaigns, to creating Podcast Nation. Their operational experience spans helping podcasters launch successfully, managing network relationships, and navigating the fast-changing demands of content formats. They've seen every side of how creators cross from social to audio and what real support looks like. Their approach is marked by a hands-on, customized model designed for long-term results.</p><p>Listen for:</p><p>00:00 Podcast Networks and Influencers</p><p>10:01 Podcasting Requires Unique Skills</p><p>11:02 Success: Niche is Key</p><p>19:53 Show Development and Launch Strategy</p><p>22:02 Tips for Podcaster Agreements</p><p>27:36 Choosing Between Boutique and Large Networks</p><p>34:54 Cross-Platform Branding Challenges</p><p>41:17 From Social Media to Podcasts</p><p>49:20 No Magic Bullet</p><p></p><p><strong>CONNECT WITH GUESTS:</strong></p><p><strong>CLIO DE LA LLAVE, FOUNDER OF PODCAST NATION</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/clio-de-la-llave-4916ba11/">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/cliodelallave/">Clio's IG</a></p><p><strong>NADINE ROBINSON, FOUNDER OF PODCAST NATION</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/nadine-robinson-20b83b29/">LinkedIn</a></p><p><strong>PODCAST NATION</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.podcastnation.co/">Podcast Nation</a></p><p>Nadine's Book rec: Rabbit: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/3Pm1g32">The Autobiography of Ms. Pat</a></p><p>Nadine's Podcast rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1612693094">Petty Crimes</a></p><p>Clio's Book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/47dfzwT">Transforming Toddlerhood</a></p><p>Clio's Podcast rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1457648702">Take Your Shoes Off</a></p><p></p><p><strong>CONNECT WITH GREG,</strong> <strong>HEAD OF RELATIONSHIPS FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p>Greg's Book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4rYQaOJ">Grit</a></p><p></p><p>Systems, Sponsors, and Partners:</p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener nofollow" href="https://storiesandstrategies.ca/">Stories and Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>