<p>What does it actually look like when someone from Hollywood runs a podcast network?</p><p>For Aisha Corpas Wynn, an Emmy-nominated producer whose career spans scripted TV, unscripted reality, film, and the NFL Podcast Network, the answer is a masterclass in reverse engineering. She doesn't start with a mic and a guest list. She starts with the market, the mission, and the person, and works backward from there.</p><p>Aisha breaks down how she thinks about building podcast networks from the ground up, what most podcast creators get completely wrong about joining one, and why her entertainment background gives her a fundamentally different lens than most people working in the space today.</p><p>Greg and Aisha go deep on how Stoked Bros. Media is being built, athlete by athlete, show by show, with the same framework she'd apply to developing a TV series. They get into what it really takes to bring celebrity talent into podcasting (spoiler: fame is not a guarantee), how to think about rev share splits and network deals, and why the "hip hop model" of building an ecosystem is more relevant to podcasting than most people realize.</p><p></p><p><strong>Listen For:</strong></p><p>2:23 What "Podcast Network" Means: Cross Promotion First</p><p>2:58 How Podcasting Became Its Own Sub-Economy</p><p>11:06 Individual Brand vs. Network Ecosystem</p><p>13:28 The Hip-Hop Label Model Applied to Podcasting</p><p>16:07 Why Celebrity Doesn't Guarantee an Audience</p><p>22:14 Building Stoke Bros: Differentiating Within a Sports Network</p><p>34:41 The Economics: Funding vs. Rev Share</p><p>45:15 Questions to Ask Before Joining a Network</p><p>52:57 Why Your Wins May Not Be One for One</p><p></p><p><strong>CONNECT WITH GUEST: AISHA CORPAS WYNN, STOKED BROS PODCAST NETWORK</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/aishacorpaswynn/">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.stokedbros.com/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/aishacorpaswynn/">Instagram</a></p><p>Aisha pod rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1502871393">All In</a> and <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1727013037">The AI Chicks</a></p><p>Aisha book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4dDbKFj"><em>Psychology of Money</em></a></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>HEAD OF RELATIONSHIPS AT </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p>Greg’s book rec <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4mli5aM">Selling with Love</a> by Jason Marc Campbell</p><p></p><p><strong>Systems, Sponsors, and Partners:</strong></p><p>Hosted with<a target="_blank" rel="noopener noreferrer nofollow" href="http://rss.com"> </a><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by<a target="_blank" rel="noopener noreferrer nofollow" href="https://storiesandstrategies.ca/"> Stories &amp; Strategies</a></p><p>Content Repurposed with<a target="_blank" rel="noopener noreferrer nofollow" href="https://get.castmagic.io/greg"> Castmagic</a></p><p>Podcast Project Management with<a target="_blank" rel="noopener noreferrer nofollow" href="https://app.northflow.io/sign-up?via=greg"> Northflow</a></p>