<p>What does it look like to build a podcast network with no interest in making it big…and have that actually work?</p><p>Jason Falls started the Marketing Podcast Network five years ago after being burned by a network that didn’t deliver on its promises. What he built in response is deliberately small, community-first, and structured around a revenue model most operators wouldn’t choose. The result is a network of nearly 90 shows that has grown steadily without a sales team, a growth strategy, or a capitalist bone behind it.</p><p>Jason is the founder of the Marketing Podcast Network (MPN), a niche network built exclusively for marketing and advertising podcasters. He comes from a broadcast and radio background and now spends the majority of his time producing podcasts for clients, with MPN running alongside as a community he helped build and still stewards.</p><p>Greg and Jason dig into how MPN’s equal revenue share works… and what it asks of larger shows. They get into the two promises a previous network made that they never kept, how MPN sells advertising without a dedicated sales function, and why Jason would start a video-first network if he were doing it over.</p><p>If you’re a podcaster wondering whether a community-first network might be a better fit than a revenue-first one, this conversation is worth your time.</p><p><strong>Listen For:</strong></p><p>04:19 Evolving in Podcasting Challenges</p><p>06:45 Collaborative Marketing Podcast Network</p><p>10:10 Podcasting Profit Challenges Explained</p><p>15:51 Embracing Podcasts Through Technology</p><p>19:37 Efficient Network Advertising Solution</p><p>24:54 Building Collaboration for Podcast Growth</p><p>32:36 Podcast Analytics: Challenges and Limitations</p><p>34:35 Podcast Tech and Network Evolution</p><p>43:05 Building a Video-First Platform</p><p>45:37 Own It: Closing Gender Gaps</p><p>50:07 Jason's DIY Marketing Network</p><p></p><p><strong>CONNECT WITH GUEST: JASON FALLS, FOUNDER, MARKETING PODCAST NETWORK</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jasonfalls/">LinkedIn </a>| <a target="_blank" rel="noopener noreferrer nofollow" href="https://jasonfalls.com/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/jasonfalls/">Facebook</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/JasonFalls">X</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/@JasonFallsWinfluence">YouTube</a></p><p>Jason Book rec: Brand Hijack: Marketing Without Marketing Alex Wipperfurth</p><p>Jason's Podcast rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1484511465">Cautionary Tales with Tim Harford</a></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>CHIEF RELATIONSHIP OFFICER FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p></p><p>Systems, Sponsors and Partners:</p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener nofollow" href="https://storiesandstrategies.ca/">Stories &amp; Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>