<p>What does it look like to build a podcast network revenue model that actually respects the diversity of its shows? Jethro Jones offers a candid view into how value, sponsorship, and compensation flow within a network, especially when not every show fits the sponsorship mold. His approach challenges common assumptions about monetization, showing what’s possible when incentives are designed to align with real operational and creative dynamics.</p><p>As a former school administrator who moved from running a single education podcast to launching the BE Podcast Network with 30+ shows, Jethro Jones has seen firsthand what it takes to help podcasters grow, learn, and discover the hidden challenges of network operations. His hands-on approach to onboarding creators, refining support systems, and structuring the business side is shaped by experience in both education and podcasting.</p><p><strong>Listen For:</strong></p><p>8:27 Starting a podcast for self-improvement</p><p>21:06 Coordinating podcast production details</p><p>24:05 Perception of podcast advertising</p><p>27:31 Making ad reads authentic</p><p>33:36 Exploring niche podcast opportunities</p><p>37:53 Joining the BE Podcast Network</p><p>48:08 Delegating tasks for efficiency</p><p>51:35 Finding your podcast community</p><p>59:00 Sampling content and leveraging SEO</p><p>1:01:04 Reflections on productivity and focus</p><p>1:06:25 Rethinking network value and content</p><p></p><p><strong>CONNECT WITH GUEST: JETHRO JONES, FOUNDER, BE PODCAST NETWORK</strong></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://linkedin.com/in/jethrojones">LinkedIn</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://bepodcastnetwork.com/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://transformativeprincipal.org/">Podcast</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/jethrojones">X</a></p><p>Jethro’s book rec: The Courage to be Disliked - <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4cIqOPL">https://amzn.to/4cIqOPL</a></p><p>Jethro’s Podcast rec: Transformative Principal- <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/770942472">https://pod.link/770942472</a></p><p>Jethro’s Podcast rec: Great Houses - <a target="_blank" rel="noopener noreferrer nofollow" href="https://pod.link/1885728664">https://pod.link/1885728664</a></p><p></p><p><strong>CONNECT WITH GREG WASSERMAN,</strong> <strong>HEAD OF RELATIONSHIPS FOR </strong><a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.COM"><strong>RSS.COM</strong></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/podcast-network-insights/about/">Website</a> | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gregwasserman/">LinkedIn</a></p><p>Greg’s book rec: <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4tIyOXZ">Return on Courage</a> by Ryan Berman - <a target="_blank" rel="noopener noreferrer nofollow" href="https://amzn.to/4tIyOXZ">https://amzn.to/4tIyOXZ</a></p><p></p><p><strong>Systems, Sponsors, and Partners:</strong></p><p>Hosted with <a target="_blank" rel="noopener noreferrer nofollow" href="http://RSS.com">RSS.com</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://rss.com/?via=9f060f"> Podcast Hosting</a></p><p>Produced by <a target="_blank" rel="noopener noreferrer nofollow" href="https://storiesandstrategies.ca/">Stories &amp; Strategies</a></p><p>Content Repurposed with <a target="_blank" rel="noopener noreferrer nofollow" href="https://get.castmagic.io/greg">Castmagic</a></p><p>Podcast Project Management with <a target="_blank" rel="noopener noreferrer nofollow" href="https://app.northflow.io/sign-up?via=greg">Northflow</a></p>