What makes a story earn attention in today’s design media landscape? In this episode of Play with Matches, host Tiffany Rafii sits down with Avi Rajagopal, Editor-in-Chief of Metropolis, to unpack how products, projects, and brands break through—and why most don’t. From editorial judgment and timing to positioning and cultural relevance, Avi shares what separates the pitches that land from the ones that get ignored.Metropolis | Show TranscriptThink you’d make a great guest on Play with Matches? We’d love to hear from you. UpSpring is a strategic PR, marketing, and growth partner for firms and product companies shaping the built environment. For more than 17 years, the agency has helped architecture, design, development, and building product brands turn expertise into market authority.Learn more about UpSpring: Website | LinkedIn | Instagram