<description>&lt;p&gt;From cafes and gyms to supermarkets and restaurants, content creators are moving into everyday spaces, searching for attractive backdrops for their photos and videos. But as the influencer economy grows, their presence is dividing companies, customers and creators. Megan Lawton speaks to business owners, influencers and digital culture experts about what the rules should be.&lt;/p&gt;&lt;p&gt;Presenter: Megan Lawton
Producer: Sam Gruet&lt;/p&gt;&lt;p&gt;(Photo: Tony Marks, owner of the Starfish and Coffee cafe in Brighton in the UK; Credit: Megan Lawton)&lt;/p&gt;</description>

Influencers can help promote businesses like restaurants, but can also be disruptive

From cafes and gyms to supermarkets and restaurants, content creators are moving into everyday spaces, searching for attractive backdrops for their photos and videos. But as the influencer economy grows, their presence is dividing companies, customers and creators. Megan Lawton speaks to business owners, influencers and digital culture experts about what the rules should be.Presenter: Megan Lawton
Producer: Sam Gruet(Photo: Tony Marks, owner of the Starfish and Coffee cafe in Brighton in the UK; Credit: Megan Lawton)

Business Daily

Are content creators invading public spaces?

Are content creators invading public spaces?

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