<p>Preparing for the worst might sound a little paranoid, but more people are embracing the prepper mindset and buying emergency supplies. As preparedness becomes a growing business, we visit a survival demonstration, speak to a supplier of emergency kit, and hear from a Swedish Civil Defence official. What's behind the rise of prepping, and why are so many people getting ready for the unexpected?</p><p>Presenter: David Harper
Producer: Victoria Hastings</p><p>You can email the team: businessdaily@bbc.co.uk</p>

Business Daily

BBC World Service

The growing business of prepping

JUN 21, 202617 MIN
Business Daily

The growing business of prepping

JUN 21, 202617 MIN

Description

<p>Preparing for the worst might sound a little paranoid, but more people are embracing the prepper mindset and buying emergency supplies. As preparedness becomes a growing business, we visit a survival demonstration, speak to a supplier of emergency kit, and hear from a Swedish Civil Defence official. What's behind the rise of prepping, and why are so many people getting ready for the unexpected?</p><p>Presenter: David Harper Producer: Victoria Hastings</p><p>You can email the team: [email protected]</p>