<p>From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise.  Evan Davis and guests take a fresh look at what happens when companies combine. They discuss why deal-making is growing, why execs turn to M&amp;A, what can go wrong and whether mergers deliver growth or simply disguise deeper problems.   </p><p>Guests: 
Vittorio Colao, CEO at Vodafone Group 2008-2018, and now Vice Chairman, EMEA, General Atlantic 
Pip Hulbert, CCO for International Markets at VML 
Farshid Azadegan, Director of BEC Distribution</p><p>Production team: 
Presenter: Evan Davis
Producer: Sally Abrahams
Production Co-ordinator: Katie Morrison
Sound engineers: Russell Newlove and Andy Garratt
Editor: Matt Willis</p><p>The Bottom Line is produced in partnership with The Open University</p>

The Bottom Line

BBC Radio 4

What Happens When Brands Change Hands?

JAN 29, 202633 MIN
The Bottom Line

What Happens When Brands Change Hands?

JAN 29, 202633 MIN

Description

<p>From headline deals like Vodafone-Three or home builder, Barratt buying rival, Redrow, corporate mergers and takeovers are on the rise. Evan Davis and guests take a fresh look at what happens when companies combine. They discuss why deal-making is growing, why execs turn to M&amp;A, what can go wrong and whether mergers deliver growth or simply disguise deeper problems. </p><p>Guests: Vittorio Colao, CEO at Vodafone Group 2008-2018, and now Vice Chairman, EMEA, General Atlantic Pip Hulbert, CCO for International Markets at VML Farshid Azadegan, Director of BEC Distribution</p><p>Production team: Presenter: Evan Davis Producer: Sally Abrahams Production Co-ordinator: Katie Morrison Sound engineers: Russell Newlove and Andy Garratt Editor: Matt Willis</p><p>The Bottom Line is produced in partnership with The Open University</p>