In a sentence - The best thing we can all do is create content that speaks to the problems for which your highly targeted audience is seeking a solution.  There are five fundamental metrics (things that can be counted, quantified and are scaleable) that are key to your business growth. In this episode Melody Campbell, The Small Business Guru describes the 5 fundamental metrics and how to use them to create relevant content. Our ideal prospects are “digitally connected, social engaged, mobile attached, and video hungry.” (from LinkedIn with Sales Navigator Training by Vengresso – use coupon code TSBG100). Your business growth is dependant upon how well you use social selling to engage your buyers. Those that effectively use social selling to build a quality reputation will lead the market. Connect with Melody Campbell on  LinkedIn - www.linkedin.com/in/melodycampbell Facebook - www.facebook.com/smbizguru1Twitter - www.twitter.com/smbizguruInstagram - www.instagram.com/smbizguru