AHAA: The Voice of Hispanic Marketing
AHAA: The Voice of Hispanic Marketing

AHAA: The Voice of Hispanic Marketing

Association of Hispanic Advertising Agencies AHAA

Overview
Episodes

Details

AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Over the last two decades, AHAA has been a long-standing champion for corporate investment in Hispanic marketing and, since its inception in 1996, has increased Hispanic budget allocations by 12-fold.

Recent Episodes

Podcast #48 - AHAA 2013 Conference - Mark Tutssel
AUG 2, 2013
Podcast #48 - AHAA 2013 Conference - Mark Tutssel
<div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <span style="font-size: x-small;"><b><img align="left" height="100" hspace="2" src="http://ahaa.org/img/conf2013/speakers/speakerpg/Tutssel.jpg" style="height: 100px; max-width: 100%; width: 87px;" width="87" />Closing Keynote:&nbsp;</b><b>Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide</b></span></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <span style="color: black;">One of the industry’s most awarded creative directors, Mark Tutssel oversees work in 96 global offices and believes deeply in the power of ideas and creativity to transform human behavior. Today, with opportunities exploding for people everywhere to engage with brands and one another in unexpected ways and at unprecedented speeds, the big, crazy, courageous idea is more powerful than ever. This session will spark conversation – and inspiration -- with brands and agencies alike.</span></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <span style="color: black;"><a href="http://ahaa.org/downloads/podcasts/2013_AHAA_Mark_Tutssel.mp3">Podcast #48 - AHAA 2013 Conference - Mark Tutssel</a></span></div>
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Podcast #47 - AHAA 2013 Conference - Laurence Boschetto
AUG 2, 2013
Podcast #47 - AHAA 2013 Conference - Laurence Boschetto
<div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <b><span style="font-size: x-small;"><img align="left" height="100" hspace="2" src="http://ahaa.org/img/conf2013/speakers/speakerpg/LaurenceBoschetto.jpg" style="height: 100px; max-width: 100%; width: 87px;" width="87" />Laurence Boschetto, CEO &amp; President, Draftfcb</span></b></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <span style="color: black;">A few decades back, the ad industry witnessed the rise of specialist agencies built around key disciplines such as direct and retail and digital.&nbsp; The same applied to agencies targeting certain demographic groups.&nbsp; Now digital agencies are rushing to the middle in their quest to become general shops, and vice versa.&nbsp; We’re witnessing a similar phenomenon with multicultural agencies more frequently and effectively crossing over to target what will soon become the new general market.&nbsp; According to Mr. Boschetto, the future will belong to those agencies that most effectively reflect the attitudes and insights of an increasingly multi-hued population – where Diversity &amp; Inclusion is no longer an initiative but a fundamental reality.</span></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <span style="color: black;"><a href="http://ahaa.org/downloads/podcasts/2013_AHAA_Laurence_Boschetto.mp3">Podcast #47 - AHAA 2013 Conference - Laurence Boschetto</a></span></div>
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Podcast #46 - AHAA 2013 Conference - Adam Ostrow
AUG 2, 2013
Podcast #46 - AHAA 2013 Conference - Adam Ostrow
<div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <b><span style="font-size: x-small;"><img align="left" height="100" hspace="2" src="http://ahaa.org/img/conf2013/speakers/speakerpg/Ostrow.jpg" style="height: 100px; max-width: 100%; width: 87px;" width="87" />Opening Keynote: Adam Ostrow, Chief Strategy Officer, Mashable</span></b></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <span style="color: black;">Hispanics higher than average usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space (Nielsen).&nbsp; As CSO for Mashable – the independent news site with 20 million unique monthly visitors and 6 million social media followers – new media entrepreneur and commentator Adam Ostrow responds to the new challenges social and mobile are creating for publishers and advertisers…from curation and user experience to second screen impact, connectivity in the car, brands as content creators, and more.</span></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <span style="color: black;"><a href="http://ahaa.org/downloads/podcasts/2013_AHAA_Adam_Ostrow.mp3">Podcast #46 - AHAA 2013 Conference - Adam Ostrow</a></span></div>
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Podcast #45 - AHAA 2013 Conference - Entertainment Panel
AUG 2, 2013
Podcast #45 - AHAA 2013 Conference - Entertainment Panel
<div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <b><span style="font-size: x-small;">Identity &amp; Influence in Music, Entertainment &amp; Fashion</span></b></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <span style="color: black;">Nothing reflects America’s interconnected web of cultural influences like its popular culture. This session features multi-faceted personalities whose Latino heritage and DNA inform their work and character, while their success has come in the English-language mainstream and now are creatively embracing to their Hispanic roots. TV journalist and blogger Liliana Vazquez, a first-gen Latina and native Spanish speaker born in Dallas to Mexican and Puerto Rican parents, is the fashion/trend expert inside The CheapChica’s Guide to Style.&nbsp;&nbsp;American-born singer&nbsp; Stefano Langone who made his mark on American Idol,finds his musical inspiration from jazz, R&amp;B music and the songs he learned from his Mexican family. Multicultural expert Rick Marroquin steers a conversation about identity, creativity, business, and crossing back and forth between cultures.</span></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <b>Panelists:</b></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <b><img align="left" height="100" hspace="2" src="http://ahaa.org/img/conf2013/speakers/speakerpg/LillianaVasquez.jpg" style="height: 100px; max-width: 100%; width: 87px;" width="87" />Lilliana Vazquez, TV Host &amp; Fashionista</b></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <br /></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <br /></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <br /></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <b><img align="left" height="100" hspace="2" src="http://ahaa.org/img/conf2013/speakers/speakerpg/Stefano.jpg" style="height: 100px; max-width: 100%; width: 87px;" width="87" />Stefano Langone, Singer</b>&nbsp;<strong>&nbsp;</strong></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <br /></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <br /></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <br /></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <strong><img align="left" height="100" hspace="2" src="http://ahaa.org/img/conf2013/speakers/speakerpg/AliciaMenendez.jpg" style="height: 100px; max-width: 100%; width: 87px;" width="87" />Alicia Menendez, Host &amp; Producer, HuffPost Live</strong></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <br /></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <br /></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <br /></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <strong>Moderator: Rick Marroquin, CAA</strong></div> <div style="color: #545454; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; margin-bottom: 0.75em;"> <strong><a href="http://ahaa.org/downloads/podcasts/2013_AHAA_Entertainment_Panel.mp3">Podcast #45 - AHAA 2013 Conference - Entertainment Panel</a></strong></div>
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Podcast #44 - AHAA 2013 Conference - AHAA-AARP Generational Study
AUG 2, 2013
Podcast #44 - AHAA 2013 Conference - AHAA-AARP Generational Study
<b>Research: The Not So Hidden Value In Generational Trends</b><br /> Targeting the Best Hispanic Customer - An AHAA-AARP Generatonal-Cultural Study<br /> <br /> Where are tomorrow’s true growth opportunities? A presentation and panel discussion serves up a first look at groundbreaking research commissioned and directed by AHAA and funded in part by AARP. This first-ever in-depth study of all Latino Generational Segments – a multi-sourced, integrated analysis conducted with Scarborough/MRI – is packed with compelling insights and implications:<br /> <br /> <ul> <li>How are psychographics and purchase habits changing across Latino Millennials, GenXers, and Younger/Older Boomers?</li> <li>Do different generations show different levels of acculturation?</li> <li>What generational similarities and differences exist between Hispanics and non-Hispanics?</li> <li>What categories represent new, dynamic Generational &amp; Acculturation opportunities?</li> </ul> <br /> Presenter: Scott Willoth –SVP Methods &amp; Analytics, Scarborough Research<br /> <br /> Speakers:<br /> Lorraine Cortés-Vázquez - EVP Multicultural Markets &amp; Engagement, AARP<br /> Nancy Tellet, Senior Vice President, Research &amp; Consumer Insights, Tr3s<br /> <br /> Moderator: Leo Olper, Business Development and Integration Manager, d expósito&amp;Partners<br /> <br /> <a href="http://ahaa.org/downloads/podcasts/2013_AHAA_AARP_Gen_Study.mp3">Podcast #44 - AHAA 2013 Conference - AHAA-AARP Generational Study</a>
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