[email protected] (Association of Hispanic Advertising Agencies AHAA)
Podcast #44 - AHAA 2013 Conference - AHAA-AARP Generational Study
AUG 2, 2013-1 MIN
Podcast #44 - AHAA 2013 Conference - AHAA-AARP Generational Study
AUG 2, 2013-1 MIN
Description
<b>Research: The Not So Hidden Value In Generational Trends</b><br />
Targeting the Best Hispanic Customer - An AHAA-AARP Generatonal-Cultural Study<br />
<br />
Where are tomorrow’s true growth opportunities? A presentation and panel discussion serves up a first look at groundbreaking research commissioned and directed by AHAA and funded in part by AARP. This first-ever in-depth study of all Latino Generational Segments – a multi-sourced, integrated analysis conducted with Scarborough/MRI – is packed with compelling insights and implications:<br />
<br />
<ul>
<li>How are psychographics and purchase habits changing across Latino Millennials, GenXers, and Younger/Older Boomers?</li>
<li>Do different generations show different levels of acculturation?</li>
<li>What generational similarities and differences exist between Hispanics and non-Hispanics?</li>
<li>What categories represent new, dynamic Generational & Acculturation opportunities?</li>
</ul>
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Presenter: Scott Willoth –SVP Methods & Analytics, Scarborough Research<br />
<br />
Speakers:<br />
Lorraine Cortés-Vázquez - EVP Multicultural Markets & Engagement, AARP<br />
Nancy Tellet, Senior Vice President, Research & Consumer Insights, Tr3s<br />
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Moderator: Leo Olper, Business Development and Integration Manager, d expósito&Partners<br />
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<a href="http://ahaa.org/downloads/podcasts/2013_AHAA_AARP_Gen_Study.mp3">Podcast #44 - AHAA 2013 Conference - AHAA-AARP Generational Study</a>
