<p>In today’s noisy digital world, attention has become the new currency—and impact is what turns that attention into trust and relationships. In this episode, David Lykken sits down with Josh Pitts, Founder and CEO of Shred Media, to explore how mortgage professionals can win on social media without overthinking, overproducing, or burning out. Broadcasting live from his catamaran anchored off the coast of Panama, Josh shares how he and his family have built a location-independent life while scaling a fast-growing business, and why authenticity, consistency, and simplicity matter more than perfection. Together, they unpack how AI can be used to create <em>attention and impact</em>—not artificial content—and why embracing imperfection may be the most powerful marketing move mortgage professionals can make in 2026.</p>