<p>Consumer Direct lending is experiencing a resurgence as mortgage professionals search for more predictable, cost-effective ways to generate leads in a challenging market. In this episode of <em>Lykken on Lending</em>, David Lykken sits down with Tim Slavin, CEO of The Share Group, to unpack how data science is transforming consumer direct mortgage strategies. The conversation dives into why most purchased leads fail, how richer consumer, property, and mortgage datasets dramatically improve accuracy, and how lenders—from individual loan officers to large call centers—can build scalable, compliant lead funnels. Listeners will gain practical insights into data integrity, outbound dialing efficiency, and how to create a repeatable system for long-term mortgage growth.</p>