#2266 The $21M ARR Business That Sells Your Email Address

SEP 13, 2024-1 MIN
Startup Stories - Mixergy

#2266 The $21M ARR Business That Sells Your Email Address

SEP 13, 2024-1 MIN

Description

Adam Robinson struggled to compete with MailChimp. So he built software that&#8217;s too dangerous for them to build. Businesses that use Retention.com can instantly grab email addresses from anonymous website visitors &#8212; even if they never fill out a form. To promote his software he made himself into one of the few interesting follows on LinkedIn by picking fights, bringing drama and adding production values. <p><a href="https://mixergy.com/interviews/the-21m-arr-business-that-sells-your-email-address/"><img src="https://mixergy.com/interviews/the-21m-arr-business-that-sells-your-email-address/?get-twitter-card=true&amp;v=14&amp;time=1726203412" alt="" class="alignnone size-full"/></a></p><p>Adam Robinson is the founder and CEO of <a href="http://retention.com/">Retention.com</a>, which identifies email addresses from anonymous website visitors.<br /> He previously worked in finance but launched the email marketing company Robly after the 2008 financial crisis jeopardized his career.<br /> Following an 8-figure exit, he bootstrapped <a href="http://retention.com/">retention.com</a> to over $21M in ARR.</p> <strong>Sponsored by</strong><br/><p><a href="https://gusto.com/mixergy">Gusto</a> – The easy payroll and benefits software the Mixergy interviewees love.</p> <p>More interviews -&gt; <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br /> Rate this interview -&gt; <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>