How is Close doing so well in the CRM space against such big competitors? The answer: focus. Instead of chasing enterprise clients or trying to build a CRM that does everything from web hosting to calendaring, Steli Efti focused on sales teams at small and mid-sized businesses. And he built a product with a tight set of features focused on more client conversations and less data entry. <p><a href="https://mixergy.com/interviews/close-the-50-million-year-crm/"><img src="https://mixergy.com/interviews/close-the-50-million-year-crm/?get-twitter-card=true&amp;v=14&amp;time=1750153023" alt="" class="alignnone size-full"/></a></p><p>Steli Efti is the co-founder and CEO of <a href="https://close.com/">Close</a>, a CRM platform designed to eliminate manual data entry and make sales more human and efficient. Before launching Close, he co-founded Elastic Sales (a sales-as-a-service agency) and SwipeGood (a charitable micro-donation startup)</p> <p>Fun fact—he once said he spent six years following up twice a year to finally buy the domain close.com.</p> <p>More interviews -&gt; <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br /> Rate this interview -&gt; <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>