#2286 Pepper: AI + people = > $10 million

NOV 17, 2025-1 MIN
Startup Stories - Mixergy

#2286 Pepper: AI + people = > $10 million

NOV 17, 2025-1 MIN

Description

Pepper is creating content for clients like Shopify, Adobe and Instacart. We’re talking hundreds of thousands of posts &amp; videos. And this is content that leads to sales. In this interview, founder Anirudh Singla tell us how they do it by using AI and humans. <p><a href="https://mixergy.com/interviews/pepper-ai-people-10-million/"><img src="https://mixergy.com/interviews/pepper-ai-people-10-million/?get-twitter-card=true&amp;v=14&amp;time=1763382856" alt="" class="alignnone size-full"/></a></p><p>Anirudh Singla is the founder and CEO of <a href="https://www.pepper.inc/">Pepper</a>, a global content marketing platform that blends AI and human creativity to produce content at scale. What began as his side hustle on Upwork has grown into a company serving Fortune 500s —recently crossing $10M in annual recurring revenue. Pepper now operates across writing, design, video, and localization, helping brands drive measurable growth through AI-powered content systems.</p> <p>More interviews -&gt; <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br /> Rate this interview -&gt; <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>