#2299 Zapier is using AI to sell to AI

MAR 9, 2026-1 MIN
Startup Stories - Mixergy

#2299 Zapier is using AI to sell to AI

MAR 9, 2026-1 MIN

Description

In private conversations, I&#8217;m hearing a lot of founders describe how they&#8217;re starting to sell to AI agents, like OpenClaw’s. Zapier has more traction doing that than anyone else I met. So, in my monthly podcast with Zapier’s founder, Wade Foster, I asked him to show me how they&#8217;re doing it. <p><a href="https://mixergy.com/interviews/zapier-is-using-ai-to-sell-to-ai/"><img src="https://mixergy.com/interviews/zapier-is-using-ai-to-sell-to-ai/?get-twitter-card=true&amp;v=14&amp;time=1773052232" alt="" class="alignnone size-full"/></a></p><p>Wade Foster is the co-founder and CEO of Zapier, the automation platform used by hundreds of thousands of businesses to connect over 8,000 apps. Since launching in 2011, Zapier has grown into a remote-first company with more than 800 employees and hundreds of millions in revenue. Today, Wade is leading Zapier’s evolution into AI-powered automation, MCP integrations, and tools built for an agent-driven future.</p> <strong>Sponsored by</strong><br/><p><a href="https://zapier.com/">Zapier</a></p> <p>More interviews -&gt; <a href="https://mixergy.com/moreint" target="_blank">https://mixergy.com/moreint</a><br /> Rate this interview -&gt; <a href="https://mixergy.com/rateint" target="_blank">https://mixergy.com/rateint</a></p>