British automaker Jaguar is undergoing one of the boldest transformations in its 100-year history. From switching to an all-electric lineup to unveiling a new brand identity, Jaguar is taking a radical approach to stay relevant in a fast-changing automotive market. But will its rebrand resonate with consumers — or alienate its traditional base? In this episode of Down to Business English, Skip Montreux and Dez Morgan get Down to Business with Jaguar — one of the UK’s most iconic automotive brands. Their conversation traces Jaguar’s history, from its early days as a motorcycle sidecar maker to becoming a luxury automaker with global prestige. They then focus on Jaguar’s current transformation: a shift to fully electric vehicles, a completely redesigned logo, and an unexpected marketing campaign that raised eyebrows. D2B 394 examines how Jaguar — once a symbol of British elegance — is attempting to leap into the future with an electric reboot and a brand makeover. But in doing so, it may risk leaving its heritage (and loyal customers) behind. Is this a bold evolution or a branding misstep?  Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Down to Business English

[email protected] (Skip Montreux)

Jaguar

DEC 5, 202521 MIN
Down to Business English

Jaguar

DEC 5, 202521 MIN

Description

<div> <p>British automaker Jaguar is undergoing one of the boldest transformations in its 100-year history. From switching to an all-electric lineup to unveiling a new brand identity, Jaguar is taking a radical approach to stay relevant in a fast-changing automotive market. But will its rebrand resonate with consumers — or alienate its traditional base?</p> <p>In this episode of Down to Business English, Dez Morgan and I get Down to Business with Jaguar — one of the UK’s most iconic automotive brands. Our conversation traces Jaguar’s history, from its early days as a motorcycle sidecar maker to becoming a luxury automaker with global prestige. We then focus on Jaguar’s current transformation: a shift to fully electric vehicles, a completely redesigned logo, and an unexpected marketing campaign that raised eyebrows.</p> <p>Skip and Dez’s conversation offers listeners a look into brand reinvention, market adaptation, and design strategy — all while improving your Business English vocabulary. In this episode, you will learn:</p> <ol> <li>How Jaguar got its start in the automotive industry.<li> <li>Why Jaguar is switching to a fully electric lineup by 2025.</li> <li>How Jaguar’s rebrand differs from its luxury car competitors.</li> <li>What public reactions have been to its new logo and concept ad.</li> </ol> </div> <br> <br/> <div> <h2>Do you like what you hear?</h2> <p>Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.</p> <p>Visit <a href="d2benglish.com/membership">d2benglish.com/membership</a> for more information.</p> <div> <p>Follow <a href="https://itunes.apple.com/jp/podcast/down-to-business-english-business/id366265697?l=en&amp;mt=2">Down to Business English</a> on Apple podcasts, rate the show, and leave a comment.</p> </div> <p>Contact Skip, Dez, and Samantha at</p> <p><a href="mailto:[email protected]">[email protected]</a></p> <p>Follow Skip & Dez</p> <p><a href="https://www.linkedin.com/in/smontreux/">Skip Montreux on Linkedin<a></p> <p><a href="https://www.instagram.com/smontreux/">Skip Montreux on Instagram<a></p> <p><a href="http://www.twitter.com/skipmontreux">Skip Montreux on Twitter</a></p> <p><a href="https://www.facebook.com/Skip-Montreux-225326491180046/">Skip Montreux on Facebook</a></p> <p><a href="http://www.twitter.com/dezmorgan">Dez Morgan on Twitter</a></p> <p><a href="https://downtobusinessenglish.com/rss.xml">RSS Feed</a></p>