Once limited to gyms and fitness circles, protein-packed products have gone mainstream. From “proffee” at Starbucks to high-protein rice balls at Japanese convenience stores, protein is everywhere — and the market is booming. In this episode of Down to Business English, Samantha Vega and Skip Montreux explore the rise of the high-protein food market. They discuss why demand for protein is surging, the role of health-conscious consumers and weight-loss medications, and how major brands like Starbucks are repositioning themselves to meet this growing trend. D2B 386 examines how protein has moved beyond bodybuilding to become a global lifestyle trend. The episode highlights the opportunities and risks businesses face as they innovate to meet demand in a crowded, competitive market. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Down to Business English

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The Protein Push: From Bodybuilding Niche to Global Trend

AUG 18, 202518 MIN
Down to Business English

The Protein Push: From Bodybuilding Niche to Global Trend

AUG 18, 202518 MIN

Description

<div> <p>Once limited to gyms and fitness circles, protein-packed products have gone mainstream. From “proffee” at Starbucks to high-protein rice balls at Japanese convenience stores, protein is everywhere — and the market is booming.</p> <p>In this episode of Down to Business English, Samantha Vega and Skip Montreux explore the rise of the high-protein food market. They discuss why demand for protein is surging, the role of health-conscious consumers and weight-loss medications, and how major brands like Starbucks are repositioning themselves to meet this growing trend.</p> <p> will help you better understand global food trends and improve your business English vocabulary. Key points of their discussion include:</p> <ol> <li>Why the high-protein food market is expected to double in size by 2034.<li> <li>How health trends, plant-based diets, and GLP-1 drugs are driving demand.</li> <li>Why high-protein drinks — especially RTD beverages — are the fastest-growing segment.</li> <li>How companies like Starbucks, Peet’s Coffee, and Panda Express are adapting their menus.</li> <li>What risks and challenges come with excessive protein consumption and supply chain pressure.</li> </ol> </div> <br> <br/> <div> <h2>Do you like what you hear?</h2> <p>Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.</p> <p>Visit <a href="d2benglish.com/membership">d2benglish.com/membership</a> for more information.</p> <div> <p>Follow <a href="https://itunes.apple.com/jp/podcast/down-to-business-english-business/id366265697?l=en&amp;mt=2">Down to Business English</a> on Apple podcasts, rate the show, and leave a comment.</p> </div> <p>Contact Skip, Dez, and Samantha at</p> <p><a href="mailto:[email protected]">[email protected]</a></p> <p>Follow Skip & Dez</p> <p><a href="https://www.linkedin.com/in/smontreux/">Skip Montreux on Linkedin<a></p> <p><a href="https://www.instagram.com/smontreux/">Skip Montreux on Instagram<a></p> <p><a href="http://www.twitter.com/skipmontreux">Skip Montreux on Twitter</a></p> <p><a href="https://www.facebook.com/Skip-Montreux-225326491180046/">Skip Montreux on Facebook</a></p> <p><a href="http://www.twitter.com/dezmorgan">Dez Morgan on Twitter</a></p> <p><a href="https://downtobusinessenglish.com/rss.xml">RSS Feed</a></p>