<div class="relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex"> <div class="flex flex-col text-sm pb-25"> <section class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-WEB:68779b9e-8da1-4c18-869a-20e418aa5a78-2" data-testid="conversation-turn-6" data-scroll-anchor="true" data-turn="assistant"> <div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)"> <div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn"> <div class="flex max-w-full flex-col gap-4 grow"> <div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1" dir="auto" tabindex="0" data-message-author-role="assistant" data-message-id="50713da8-663f-4e2a-b0a0-b31db987df53" data-message-model-slug="gpt-5-4-thinking" data-turn-start-message="true"> <div class="flex w-full flex-col gap-1 empty:hidden"> <div class="markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling"> <p data-start="89" data-end="396"><img decoding="async" class="alignleft wp-image-1995 size-medium" src="https://newmediashow.com/wp-content/uploads/2026/03/656-New-Media-Show-Episode-Jay-Nachlis-300x300.jpg" alt="" width="300" height="300" srcset="https://newmediashow.com/wp-content/uploads/2026/03/656-New-Media-Show-Episode-Jay-Nachlis-300x300.jpg 300w, https://newmediashow.com/wp-content/uploads/2026/03/656-New-Media-Show-Episode-Jay-Nachlis-1024x1024.jpg 1024w, https://newmediashow.com/wp-content/uploads/2026/03/656-New-Media-Show-Episode-Jay-Nachlis-150x150.jpg 150w, https://newmediashow.com/wp-content/uploads/2026/03/656-New-Media-Show-Episode-Jay-Nachlis-768x768.jpg 768w, https://newmediashow.com/wp-content/uploads/2026/03/656-New-Media-Show-Episode-Jay-Nachlis-1320x1320.jpg 1320w, https://newmediashow.com/wp-content/uploads/2026/03/656-New-Media-Show-Episode-Jay-Nachlis.jpg 1400w" sizes="(max-width: 300px) 100vw, 300px" />In <strong>episode 656</strong> of the <strong><em data-start="107" data-end="127">New Media Show</em>, Podcast Hall of Famer <a href="https://robgreenlee.com">Rob Greenlee </a></strong>is joined by<strong> Jay Nachlis,  Media Research VP at <a href="https://colemaninsights.com/">Coleman Insights</a>. </strong></p> <p data-start="89" data-end="396"><strong><em>&#8220;It&#8217;s a timely and deeper conversation about Apple Podcasts moving more aggressively into HLS video streaming and what that really means for the future of podcasting, audience behavior, platform competition, and creator strategy in 2026.&#8221;</em></strong></p> <p data-start="398" data-end="801"><strong>This episode goes far beyond the Apple announcement itself.</strong> Jay brings a strong audience research and brand strategy perspective to the conversation, and together we dig into the real question behind all of this: will Apple’s push into video actually change listener and viewer behavior, or is this simply Apple trying to catch up to audience habits that are already being shaped by YouTube and Spotify?</p> <blockquote> <p data-start="803" data-end="1335"><strong><em>&#8220;Apple Podcasts still has major brand recognition in podcasting, but may face an uphill battle in the current environment where YouTube has become the default platform for video-based podcast discovery, and Spotify continues to build a more native monetization and creator ecosystem.&#8221;</em></strong></p> </blockquote> <p data-start="803" data-end="1335"><strong>We talk about how audience habits often outweigh platform features</strong>, why consumer perception matters as much as technical innovation, and whether Apple can reclaim any meaningful momentum in a category it helped establish years ago.</p> <p data-start="1337" data-end="1875"><strong>We also discuss how this shift is creating a more fragmented publishing environment for creators.</strong> Audio and video are no longer just different formats. They increasingly represent different user expectations, different discovery paths, and different monetization opportunities.</p> <blockquote> <p data-start="1337" data-end="1875"><em><strong>&#8220;We discuss the growing need for creators to think strategically about separate audio and video feeds, platform-native publishing, HLS streaming delivery, audience experience, and the long-term risks of overreliance on closed ecosystems.&#8221;</strong></em></p> </blockquote> <p data-start="1877" data-end="2271"><strong>Jay and I also explore the broader competitive chessboard.</strong> That includes YouTube’s dominance in video &amp; video podcast consumption, Spotify’s continued attempts to define its role in both audio and video, and even whether players like Netflix could successfully move into podcast-adjacent content formats. <strong>This episode is really about where podcasting is headed as a medium, not just one Apple feature update.</strong></p> <p data-start="2273" data-end="2491">If you are a podcaster, creator, media strategist, advertiser, or platform watcher trying to understand where podcasting, video, discovery, and monetization are all heading next, this is an episode you should not miss.</p> <p data-start="2273" data-end="2491"><strong>Chapters:</strong></p> <p data-start="2273" data-end="2491">00:00 Apple Video Podcast Push<br /> 00:47 Meet the Hosts<br /> 01:56 Apple Streaming Update<br /> 03:14 Early Podcasting Era<br /> 05:19 YouTube Spotify Takeover<br /> 07:05 Can Apple Compete<br /> 08:25 Research YouTube Wins UX<br /> 10:30 Awareness Drives Usage<br /> 12:07 Netflix Podcasting Fit<br /> 15:58 Discovery Algorithms Habits<br /> 18:10 Apple Video Hidden Toggle<br /> 19:26 Audio Quality vs Video<br /> 22:22 Brand Content Trust Matrix<br /> 24:05 Apple Podcasts Brand Gap<br /> 24:51 Differentiation Over Video<br /> 25:41 RSS and HLS Debate<br /> 27:09 Why Listeners Choose Apple<br /> 28:03 Zune Era Video Podcasts<br /> 30:07 YouTube Parallel History<br /> 30:59 Winning Tech Standards<br /> 33:16 Reaching Younger Audiences<br /> 36:48 Hosting Costs and HLS<br /> 39:05 Creator Burden of Video<br /> 41:20 Future Screens in Cars<br /> 43:23 Marketing and Discovery Fixes<br /> 45:35 Alternative Enclosures Path<br /> 46:49 Wrap Up and Where to Follow</p> <p data-start="2493" data-end="2676"><strong>Guest Jay Nachlis Links</strong><br data-start="2504" data-end="2507" />Jay Nachlis LinkedIn: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="2529" data-end="2568">https://www.linkedin.com/in/jaynachlis/</a><br data-start="2568" data-end="2571" />Coleman Insights: <a class="decorated-link" href="https://colemaninsights.com/" target="_new" rel="noopener" data-start="2589" data-end="2617">https://colemaninsights.com/</a><br data-start="2617" data-end="2620" />Tuesdays with Coleman: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="2643" data-end="2676">https://colemaninsights.com/blog/</a></p> <p data-start="2678" data-end="3109"><strong>Host Rob Greenlee and Show Links</strong><br data-start="2697" data-end="2700" />New Media Show: <a class="decorated-link" href="https://newmediashow.com/" target="_new" rel="noopener" data-start="2716" data-end="2741">https://newmediashow.com/</a><br data-start="2741" data-end="2744" />Rob Greenlee: <a class="decorated-link" href="https://robgreenlee.com/" target="_new" rel="noopener" data-start="2758" data-end="2782">https://robgreenlee.com/</a><br data-start="2782" data-end="2785" />Trust Factor Lab: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="2803" data-end="2830">https://trustfactorlab.com/</a><br data-start="2830" data-end="2833" />Adore Creator Network: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="2856" data-end="2881">https://adorenetwork.com/</a><br data-start="2881" data-end="2884" />Podcast Hall of Fame: <a class="decorated-link" href="https://podcasthall.com/" target="_new" rel="noopener" data-start="2906" data-end="2930" data-is-only-node="">https://podcasthall.com/</a><br data-start="2930" data-end="2933" />Rob Greenlee YouTube: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="2955" data-end="2987">https://youtube.com/@robgreenlee</a><br data-start="2987" data-end="2990" />Rob Greenlee LinkedIn: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="3013" data-end="3048">https://linkedin.com/in/robgreenlee</a><br data-start="3048" data-end="3051" />Rob Greenlee Instagram: <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="3075" data-end="3109">https://instagram.com/robwgreenlee</a></p> </div> </div> </div> </div> </div> </div> </section> </div> </div><p>The post <a href="https://newmediashow.com/can-apple-make-video-podcasts-matter-jay-nachlis-656/">Can Apple Make Video Podcasts Matter? | Jay Nachlis #656</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>