<p><img fetchpriority="high" decoding="async" class="alignleft size-medium wp-image-1895" src="https://newmediashow.com/wp-content/uploads/2026/01/Episode-New-Media-Show-Cover-Art-Jordan-Harbinger-300x300.jpg" alt="New Media Show #649 - Guest Jordan Harbringer and Host Rob Greenlee" width="300" height="300" srcset="https://newmediashow.com/wp-content/uploads/2026/01/Episode-New-Media-Show-Cover-Art-Jordan-Harbinger-300x300.jpg 300w, https://newmediashow.com/wp-content/uploads/2026/01/Episode-New-Media-Show-Cover-Art-Jordan-Harbinger-1024x1024.jpg 1024w, https://newmediashow.com/wp-content/uploads/2026/01/Episode-New-Media-Show-Cover-Art-Jordan-Harbinger-150x150.jpg 150w, https://newmediashow.com/wp-content/uploads/2026/01/Episode-New-Media-Show-Cover-Art-Jordan-Harbinger-768x768.jpg 768w, https://newmediashow.com/wp-content/uploads/2026/01/Episode-New-Media-Show-Cover-Art-Jordan-Harbinger-1536x1536.jpg 1536w, https://newmediashow.com/wp-content/uploads/2026/01/Episode-New-Media-Show-Cover-Art-Jordan-Harbinger-2048x2048.jpg 2048w, https://newmediashow.com/wp-content/uploads/2026/01/Episode-New-Media-Show-Cover-Art-Jordan-Harbinger-1320x1320.jpg 1320w" sizes="(max-width: 300px) 100vw, 300px" /><strong>This week in episode 649 of the New Media Show</strong>, <strong>Rob Greenlee is joined by Jordan Harbinger</strong> to <strong>unpack the question creators ask nonstop in 2026:</strong></p> <p><em><strong>What actually grows a podcast or show (and what doesn’t)? </strong></em></p> <p><em><strong>&#8211; Jordan’s core answer is refreshingly “boring,” but real: long-term consistency, and realistic expectations about how long monetization can take—even for shows that eventually become huge.</strong></em></p> <p><strong>From there, the conversation expands into the bigger shift happening right now:</strong></p> <blockquote><p><strong><em>&#8211; Audio podcasts increasingly competing (and collaborating) with video ecosystems especially YouTube where the “rules” and algorithmic expectations are fundamentally different from audio distribution.</em></strong></p></blockquote> <p>They also <strong>dig into platform strategy and brand-fit tension like whether “talk show” style content truly belongs on Netflix</strong>, and why creators may face tough tradeoffs when platforms want exclusivity that can limit reach elsewhere.</p> <p>After Jordan wraps and leaves the show, Rob closes with a rapid-fire, <strong>ranked set of growth plays emphasizing that none</strong> are <strong>magic bullets, but together they form a practical menu you can test based on your format and audience:</strong></p> <p><strong>&#8211; Short-form clips (done well) to reach different audiences while recognizing shorts viewers don’t always convert to long-form listeners/viewers.</strong></p> <p><strong>&#8211; Guest/social amplification that’s genuinely value-add (not generic promo spam).</strong></p> <p><strong>&#8211; Niche community, value-first posting built around knowing exactly who your show serves.</strong></p> <p><strong>&#8211; Owned audience via email/newsletter + even a WhatsApp group concept.</strong></p> <p><strong>&#8211; AI clip volume + testing (alternate cuts, tighter versions, experimentation).</strong></p> <p><strong>&#8211; Structured cross-promos / feed drops with comparable shows and fair “impressions”-style thinking.</strong></p> <p><strong>&#8211; Video distribution expansion including Spotify video (if Spotify makes changes) as another potential growth surface—and the emerging “start audio, finish video” behavior across devices.</strong></p> <p><strong>Guest: Jordan Harbinger</strong><br /> <strong>Website:</strong> <a href="https://www.jordanharbinger.com">https://www.jordanharbinger.com</a><br /> <strong>Podcast:</strong> <a href="https://www.jordanharbinger.com/podcast/">https://www.jordanharbinger.com/podcast/</a><br /> <strong>YouTube:</strong> <a href="https://www.youtube.com/@JordanHarbinger">https://www.youtube.com/@JordanHarbinger</a><br /> <strong>Instagram:</strong> <a href="https://www.instagram.com/jordanharbinger/">https://www.instagram.com/jordanharbinger/</a><br /> <strong>LinkedIn:</strong> <a href="https://www.linkedin.com/in/jordanharbinger">https://www.linkedin.com/in/jordanharbinger</a><br /> <strong>X:</strong> <a href="https://x.com/jordanharbinger">https://x.com/jordanharbinger</a></p> <p><strong>Host: Rob Greenlee and New Media Show Links</strong><br /> <strong>Rob Greenlee Website</strong> &#8211; <a href="https://robgreenlee.com/">https://robgreenlee.com/</a><br /> <strong>New Media Show (Audio &amp; Video) &#8211;</strong> <a href="https://newmediashow.com/">https://newmediashow.com/</a><br /> <strong>New Media Show Audio (Apple Podcasts) &#8211;</strong> <a href="https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649">https://podcasts.apple.com/us/podcast/new-media-show-audio/id392545649</a><br /> <strong>Rob Greenlee on YouTube &#8211;</strong> <a href="https://youtube.com/@RobGreenlee">https://youtube.com/@RobGreenlee</a><br /> <strong>Podfest Expo &#8211;</strong> <a href="https://podfestexpo.com">https://podfestexpo.com</a> &#8211; <a href="https://podcasthall.com">https://podcasthall.com</a></p><p>The post <a href="https://newmediashow.com/what-actually-grows-a-podcast-or-show-now-jordan-harbinger-649/">What Actually Grows a Podcast or Show Now? | Jordan Harbinger #649</a> first appeared on <a href="https://newmediashow.com">New Media Show</a>.</p>