<p><strong>🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi Perets</strong></p><p><br></p><p>If you’ve ever caught yourself giving away high-value advice for free and wondered, <em>“Shouldn’t I be charging for this?”</em>—this episode is for you.</p><p><br></p><p>Matt sits down with writer and strategist <strong>Abbi Perets</strong>, who helps creators, freelancers, and experts turn everyday conversations into income. They dive into:</p><p><br></p><ul><li><p>How to <strong>structure discovery calls</strong> that lead to real work</p></li><li><p>Why <strong>giving too much away for free</strong> is killing your business</p></li><li><p>The shift from deliverables to <strong>strategy-first offerings</strong></p></li><li><p>Setting clear <strong>boundaries with clients (and family)</strong></p></li><li><p>And yes—why your work should actually be <strong>fun</strong></p></li></ul><p><br></p><p><br></p><p>Abbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life <em>on your terms</em>.</p><p><br></p><p>Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use.</p><p><br></p><p>👉 Learn more about Abbi at <a href="https://successfulfreelancemom.com/" target="_blank" rel="ugc noopener noreferrer">successfulfreelancemom.com</a></p><p><br></p><p><strong>What we talk about in this episode:</strong></p><p>00:00 Introduction to Turning Conversations into Cash</p><p>01:34 Recognizing and Valuing Your Expertise</p><p>05:21 Structuring Effective Discovery Calls</p><p>07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business</p><p>19:36 Practical Tips for Discovery Calls</p><p>27:27 Navigating Conversations and Split Personalities</p><p>28:04 Setting Financial Goals and Client Boundaries</p><p>31:10 Structuring Profit Sharing Deals</p><p>36:28 Transitioning to a Strategy-Focused Role</p><p>43:07 Balancing Family and Work as a Freelancer</p><p>50:09 Final Thoughts and Where to Find More</p>

The HeyCreator Show

HeyCreator

047: Conversations Into Cash: How to Get Paid to Think with Abbi Perets

JUL 23, 202551 MIN
The HeyCreator Show

047: Conversations Into Cash: How to Get Paid to Think with Abbi Perets

JUL 23, 202551 MIN

Description

<p><strong>🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi Perets</strong></p><p><br></p><p>If you’ve ever caught yourself giving away high-value advice for free and wondered, <em>“Shouldn’t I be charging for this?”</em>—this episode is for you.</p><p><br></p><p>Matt sits down with writer and strategist <strong>Abbi Perets</strong>, who helps creators, freelancers, and experts turn everyday conversations into income. They dive into:</p><p><br></p><ul><li><p>How to <strong>structure discovery calls</strong> that lead to real work</p></li><li><p>Why <strong>giving too much away for free</strong> is killing your business</p></li><li><p>The shift from deliverables to <strong>strategy-first offerings</strong></p></li><li><p>Setting clear <strong>boundaries with clients (and family)</strong></p></li><li><p>And yes—why your work should actually be <strong>fun</strong></p></li></ul><p><br></p><p><br></p><p>Abbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life <em>on your terms</em>.</p><p><br></p><p>Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use.</p><p><br></p><p>👉 Learn more about Abbi at <a href="https://successfulfreelancemom.com/" target="_blank" rel="ugc noopener noreferrer">successfulfreelancemom.com</a></p><p><br></p><p><strong>What we talk about in this episode:</strong></p><p>00:00 Introduction to Turning Conversations into Cash</p><p>01:34 Recognizing and Valuing Your Expertise</p><p>05:21 Structuring Effective Discovery Calls</p><p>07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business</p><p>19:36 Practical Tips for Discovery Calls</p><p>27:27 Navigating Conversations and Split Personalities</p><p>28:04 Setting Financial Goals and Client Boundaries</p><p>31:10 Structuring Profit Sharing Deals</p><p>36:28 Transitioning to a Strategy-Focused Role</p><p>43:07 Balancing Family and Work as a Freelancer</p><p>50:09 Final Thoughts and Where to Find More</p>