The HeyCreator Show
HeyCreator
Recent Episodes
🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi Perets
If you’ve ever caught yourself giving away high-value advice for free and wondered, “Shouldn’t I be charging for this?”—this episode is for you.
Matt sits down with writer and strategist Abbi Perets, who helps creators, freelancers, and experts turn everyday conversations into income. They dive into:
How to structure discovery calls that lead to real work
Why giving too much away for free is killing your business
The shift from deliverables to strategy-first offerings
Setting clear boundaries with clients (and family)
And yes—why your work should actually be fun
Abbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life on your terms.
Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use.
👉 Learn more about Abbi at successfulfreelancemom.com
What we talk about in this episode:
00:00 Introduction to Turning Conversations into Cash
01:34 Recognizing and Valuing Your Expertise
05:21 Structuring Effective Discovery Calls
07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business
19:36 Practical Tips for Discovery Calls
27:27 Navigating Conversations and Split Personalities
28:04 Setting Financial Goals and Client Boundaries
31:10 Structuring Profit Sharing Deals
36:28 Transitioning to a Strategy-Focused Role
43:07 Balancing Family and Work as a Freelancer
50:09 Final Thoughts and Where to Find More
Everyone talks about passive income, but what if the fastest way to make real money isn’t launching a course or building a product?
In this episode, I sit down with Nick Huber—entrepreneur, investor, and author of The Sweaty Startup—to explore why trading time for money might be the most underrated path to financial freedom.
We talk service businesses, scalable skills, and how doing unsexy work can lead to life-changing results. If you’re tired of waiting for your big break, this conversation will show you how to earn it.
What we talk about in this episode
00:00 The Truth About Revenue for Online Creators
01:52 The Reality of Entrepreneurship
02:52 The Value of Service Work
04:13 Starting Simple and Scaling Smart
05:41 Nick Huber's Early Entrepreneurial Journey
08:51 The Importance of Proven Business Models
17:22 Leveraging Global Talent for Business Growth
27:56 Challenges of Writing a Book
29:20 Balancing Feedback and Creativity
31:31 Writing Process and Time Management
40:10 Fear Setting and Overcoming Insecurities
43:44 Making Life Decisions for Success
49:32 Final Thoughts and the Sweaty Startup Book
Follow Nick and his businesses
www.instagram.com/sweatystartup
www.linkedin.com/in/sweatystartup
www.youtube.com/sweatystartupwww.tiktok.com/sweatystartup
www.threads.net/@sweatystartup.com
https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606
https://podcasts.apple.com/us/podcast/the-sweaty-startup/id1445260221
Link to buy the book on Amazon: https://amzn.to/4bLazjW
Link to buy the book in the UK: https://bit.ly/422njPW
Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/
I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there’s a strategy behind it.
In this episode, I’m breaking down how I’m connecting content, clients, and community into a long-term creator flywheel—and why I wouldn’t recommend this approach if you're just starting out.
I’ll share what’s working, what I’d do differently, and how I’m shifting from client-heavy work to a more sustainable, creator-led business.
If you’re building your own thing and want to see how the pieces can fit together, this one’s for you.
00:00 Introduction: The Chaos Behind My Business
00:35 The Flywheel Strategy: Connecting Content, Community, and Clients
01:11 YouTube Channel: The Top of the Funnel
01:58 Hey Creator Community: Behind the Scenes Access
04:25 Client Work: Funding the Future
06:22 High Ticket Services: A Sustainable Revenue Model
09:13 Long-Term Vision: Building a Sustainable Business
10:36 Conclusion: How It All Fits Together