Podcasters know that video podcasting is quickly growing and they want to be part of the hype, but how does one jump on this effectively? Today, the Blubrry team goes into detail on to not only create video episodes but to do so well. From recording to editing to publishing, we take you through 15 tips on how to get your best video episode yet!

Today’s Hosts: Mike Dell and Todd Cochrane

Editing a video podcast involves balancing both audio and visual elements to create a polished and engaging final product.

Here are some tips to streamline the process and enhance the quality of your video podcast:

1. Prioritize Clean Audio First

• Audio Cleanup: Start by cleaning up the audio track, as clear sound is essential for podcast listeners. Remove background noise, reduce echo, and apply EQ and compression to balance levels.
• Sync Audio and Video: If you recorded audio separately, sync it to the video right away to avoid drift. Use claps, hand movements, or syncing markers for easy alignment in the editing software.

2. Choose Simple, User-Friendly Software

• Select an All-in-One Tool: Programs like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve offer powerful editing capabilities for both video and audio. For simpler edits, tools like iMovie or Descript (which has both video and audio editing features) can work well.
• Use Templates or Presets: Many editing software options come with built-in templates for intros, lower thirds, and transitions, which can save time and ensure a consistent look across episodes.

3. Use Multi-Cam Editing for Multiple Angles

• Switch Angles for Engagement: If you have multiple camera angles, use your editing software’s multi-cam feature to easily switch between shots. Changing angles keeps the viewer’s attention and creates a more dynamic viewing experience.
• Emphasize Reactions: Switch to close-up angles during key moments, like when someone laughs or makes an impactful point, to capture facial expressions and enhance engagement.

4. Add Visual Interest with Graphics and Overlays

• Include Lower Thirds for Speaker Names: Adding lower thirds with speaker names or topic headers makes it easy for viewers to follow who is speaking or understand the segment focus.
• Use Animated Overlays for Emphasis: Use simple graphics or animations (like arrows, text pop-ups, or icons) to highlight key points, jokes, or important moments. Keep them subtle and relevant to avoid distracting viewers.

5. Incorporate B-Roll and Visuals to Enhance the Story

• Use B-Roll to Illustrate Points: B-roll footage, images, or screen recordings relevant to the conversation add visual depth and context. For instance, if a guest mentions a specific event, you can overlay relevant visuals to keep viewers engaged.
• Add Text Overlays or Key Quotes: Highlight essential points or quotes with on-screen text, reinforcing key takeaways for viewers.

6. Keep Transitions Simple

• Stick to Clean Cuts or Fades: For a polished, professional look, use simple cuts or crossfades between scenes. Avoid fancy transitions like star wipes or 3D effects, as they can look dated and distract from the content.
• Use Jump Cuts Sparingly: Jump cuts (where you cut to different parts of the same shot) can help trim unnecessary pauses or filler words, but overuse can make the video feel choppy. Use them only when they improve pacing.

7. Optimize for Different Platforms

• Consider Aspect Ratios: Most platforms (like YouTube) use a 16:9 ratio, but shorter clips for Instagram Reels or TikTok should be in a vertical 9:16 format. Edit shorter, engaging highlights in these formats to promote on social media.
• Create Engaging Thumbnails: Design a thumbnail that features your podcast logo, guest faces, or a key topic to grab attention. Use contrasting colors and large, readable text.

8. Adjust Lighting and Color Correction

• Balance Brightness and Contrast: Make sure the lighting is consistent across shots, especially if you’re using multiple angles. Use brightness and contrast adjustments to keep the video visually cohesive.
• Use Basic Color Correction: Adjust color balance and saturation for a professional look. Many editing software options have auto color-correction tools that can help maintain consistency across episodes.

9. Add Music and Sound Effects (Carefully)

• Use Music to Set the Tone: Choose a background track that complements the vibe of your podcast but doesn’t overpower the voices. Add it at a low volume, using fade-ins and fade-outs to avoid abrupt starts and stops.
• Add Sound Effects for Emphasis: Simple sound effects (like chimes, swooshes, or laughter cues) can be used sparingly to add emphasis or highlight humorous or important moments.

10. Polish with Intro and Outro Elements

• Create a Consistent Intro Sequence: Add a brief intro clip with your podcast logo, music, and a quick tagline or visual. This creates a sense of continuity for each episode.
• Add a CTA in the Outro: Use the end of the video to encourage viewers to subscribe, follow, or visit your website. You can also include a “Next Episode” preview or links to related episodes.

11. Optimize for Accessibility

• Add Closed Captions: Including captions is essential for accessibility and is also favored by social media algorithms. Tools like Descript or YouTube’s auto-caption feature can help you add accurate captions easily.
• Provide Visual Descriptions When Necessary: If you reference visual elements during the podcast, describe them briefly for audio-only listeners or those with visual impairments.

12. Focus on Consistent Branding

• Use Brand Colors and Fonts: Establish a visual style using your podcast’s brand colors, fonts, and graphics. This consistency strengthens brand recognition across episodes and platforms.
• Create a Template: Create a basic video editing template that includes your intro, outro, lower-thirds, and branded overlays to make editing faster and more uniform.

13. Add Dynamic Zooms and Crops

• Use Zooms for Emphasis: Applying slight zoom-ins or zoom-outs on specific speakers during significant moments adds visual interest. Use sparingly to highlight key points or reactions.
• Crop for Multi-Platform Clips: When repurposing for different platforms (e.g., social media), crop and zoom in on one speaker or central part of the video for close-up engagement.

14. Enhance Engagement with Pop-Up Text or Callouts

• Display Fun Facts or Side Notes: Show additional context or facts about the conversation topic to keep viewers interested.
• Add Time Stamps for Key Topics: If your video podcast is longer, add timestamps in the description or as visual markers for important topics, helping viewers easily navigate to the segments they’re most interested in.

15. Render and Export in Optimal Settings

• Choose High-Quality Settings: Render your video in HD (1080p) to maintain quality on most streaming platforms. Use optimized settings for the specific platform (like YouTube or Vimeo) to ensure the best playback quality.
• Compress File Size if Needed: Use a tool like HandBrake to compress files for faster uploads without sacrificing quality, especially if you’re uploading large episodes.

By following these steps, you can create professional-looking video podcasts that are engaging, polished, and viewer-friendly across platforms. Focus on keeping the editing streamlined and consistent, so each episode feels cohesive and visually appealing.

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Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

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