Bone smashing. Steroids. Crystal meth. 13-year-olds letting AI judge their faces. It's called looksmaxxing – and it presents as self-improvement. Underneath, it's a deftly weaponized pipeline to nihilism, misogyny, and self-destruction, consuming millions of young men right now. Adam Skolnick and I sit with all of it this week – what it is, why it's spreading, and what the real antidote looks like. If you have a young man in your life – or you are one – sit with this. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today's Sponsors: Rivian: Electric vehicles that keep the world adventurous forever👉🏼https://www.rivian.com  Shokz: Visit SHOKZ.com and use code RICHROLL to receive an exclusive offer on your purchase👉🏼https://beopen.shokz.com/RichRoll-OpenFitPro  AG1: Get a FREE bottle of D3K2, Welcome Kit, and 5 travel packs with your first order👉🏼https://www.drinkAG1.com/richroll  Prolon: Get 15% OFF plus a FREE bonus gift👉🏼https://www.prolonlife.com/richroll  OneSkin: Get started today with 15% off using code RICHROLL👉🏼https://www.oneskin.co  WHOOP: The all-new WHOOP 5.0 is here! Get your first month FREE👉🏼https://www.join.whoop.com/Roll  Check out all of the amazing discounts from our Sponsors👉🏼https://www.richroll.com/sponsors  Find out more about Voicing Change Media at https://www.voicingchange.media and follow us @voicingchange