Tom Sachs is a contemporary artist and cultural provocateur known for turning branded consumer objects into high art. This conversation explores the paradoxes that define Tom's art and his iconoclastic philosophy of living; why creativity is the enemy, the power of sympathetic magic, consumerism as secular religion, the infamous Barney's nativity scene that launched his career, and why persistence — not talent — is omnipotent. And in doing so, Tom dismantles the intransigent myth that artists are a different species and makes a compelling case that we're all creative beings irrespective of what we do for a living. Tom is equal parts Werner Herzog and blue-collar craftsman. Enjoy! Show notes + MORE Watch on YouTube Newsletter Sign-Up  Today's Sponsors: Rivian: Electric vehicles that keep the world adventurous forever👉🏼https://www.rivian.com Seed: Use code RICHROLL25 for 25% OFF your first order👉🏼https://www.seed.com/RichRoll BetterHelp: Get 10% OFF the first month👉🏼https://www.betterhelp.com/richroll Airbnb: Your home might be worth more than you think. Find out how much at👉🏼https://www.airbnb.com/host  Check out all of the amazing discounts from our Sponsors👉🏼https://www.richroll.com/sponsors  Find out more about Voicing Change Media at https://www.voicingchange.media and follow us @voicingchange