Jeremy Cherfas
A new book takes a close look at people’s concerns about processed foods and how the processed food industry has failed to respond to them. The author, Charlotte Biltekoff, says she wanted to try and understand what was happening around her, as people in her milieu came more and more to demand real food rather than processed foods, while the makers of processed foods failed to understand the deeper reasons underpinning those demands. Industry wants consumers who, reassured on questions of safety and risk, will buy and eat its products. People want answers to questions beyond safety and risk. And never the twain shall meet.