The John Morris Show

Business growth is proactively created. In a service business, referrals and repeat business (the secret to long-term success) don't happen by chance. We make them happen... by how we deliver, but also some tricks you can use to conjure up that word of mouth and repeat clients. Those tricks are what we cover in this episode.

Referrals, word of mouth, repeat clients... these are the secretst o success in any service business. Service business that don't generate them lose. The ones who do... win. It's really that simple. Luckily, I've picked up a number of universal tricks that can be applied to any service to create a "wow" generating delivery. The kind of delivery that creates word of mouth and referrals and repeat clients. Learn 'em, implement... and watch your freelance business grow.

You've made the sale! Created your irresistible offer, nailed down a contract, got a deposit... now, it's time to WOW your client so they hire you again and again... and spread positive word of mouth... bringing you even more future clients. The most important part? A good argument to be made that it's the first impression you make right after they hire you.That's where onboarding comes in. Here's 7 things to include in your onboarding sequence to make a good first impression.

We crafted an irresistible offer. We made clients what to hire us. Now, we need to smoothly transition them from "ready to hire" to signed contract and deposit. Lock it in, essentially. Here's the tricks I've learned the last two decades to do that.

Continuing from the last episode... we're going to craft a truly irresistible offer. The point is to make both the solution AND the offer superior so it's a clear, obvious, "no-brainer" why a potential client should choose our service over everyone else who does the exact same thing. Do THAT and marketing and sales become almost obsolete -- or at the very least... a helluva lot easier.