<p>Whether it's shaking hands or which side of the road to drive on, social norms dominate the way we behave.</p><p>But when norms change suddenly, you get chaos.</p><p>Just ask Sweden.</p><p>If you'd like to hear more from today's expert, Matt featured in an episode in 2021 called <a href="https://www.abc.net.au/listen/programs/allinthemind/neuromarketing-how-brands-target-your-brain/13501070" target="_blank">Neuromarketing — how brands target your brain</a>. Check it out!</p>
