This is a live demonstration, presented on October 20, at the ASQ Quality Audit Division Conference in Reno, Nevada. The podcast itself is a basic overview of podcasting and how it’s done. We’ve tried to keep it short, and don’t expect anything earth shaking, as we’re simply introducing the world of Podcasting to the attendees. To listen to the program, simply click on the link below: Podcasting Basics -Live from Reno Thanks for all the E-mails and please leave any comments here at the site – otherwise my E-mail address [email protected] Here’s the primary slide from the presentation Wide Audience Marketing Targeted to widest possible audience Relies on Links for exposure Low user loyalty Passive medium It’s all about Google ratings User learns of new content through self-initiated visits Narrow Audience Marketing Targeted to interested “Subscribers” Relies on Links and Subscribers for exposure High User Loyalty Interactive Medium It’s about serving a particular interest Users learn of new content through auto invitation “100 Narrowband subscribers are more valuable to advertisers than 1000 Broadband Listeners” – Adam Curry