<description>&lt;article class= "text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:1b699b32-3feb-4109-a556-2d8ce4d5c683-3" data-testid= "conversation-turn-8" data-scroll-anchor="true" data-turn= "assistant"&gt; &lt;div class= "text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"&gt; &lt;div class= "[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"&gt; &lt;div class="flex max-w-full flex-col grow"&gt; &lt;div class= "min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1" dir="auto" data-message-author-role="assistant" data-message-id= "657e9bc2-8a23-4629-8c29-4cdf35291ffa" data-message-model-slug= "gpt-5"&gt; &lt;div class= "flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"&gt; &lt;div class= "markdown prose dark:prose-invert w-full break-words light markdown-new-styling"&gt; &lt;p data-start="0" data-end="617" data-is-last-node="" data-is-only-node=""&gt;Read this episode: &lt;a href= "http://mikekim.com/book-roi" target="_blank" rel= "noopener"&gt;mikekim.com/book-roi&lt;/a&gt;&lt;/p&gt; &lt;p data-start="0" data-end="617" data-is-last-node="" data-is-only-node=""&gt;&lt;a href="https://youtu.be/nB8PlRACJk4" target= "_blank" rel="noopener"&gt;Watch this episode on YouTube »&lt;/a&gt;&lt;/p&gt; &lt;p data-start="0" data-end="617" data-is-last-node="" data-is-only-node=""&gt;In this behind-the-scenes breakdown, I share the real numbers and lessons from &lt;em data-start="186" data-end="205"&gt;You Are the Brand&lt;/em&gt;: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers.&lt;/p&gt; &lt;p data-start="0" data-end="617" data-is-last-node="" data-is-only-node=""&gt;You'll hear what it actually takes to hit those lists, what "writing a good book" really requires, and how the process itself rewires your identity and business from the inside out.&lt;/p&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="z-0 flex min-h-[46px] justify-start"&gt; &lt;p&gt;&lt;strong&gt;CONNECT WITH ME&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://mikekim.com/" target="_blank" rel= "noopener"&gt;Website&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://instagram.com/mikekim" target="_blank" rel= "noopener"&gt;Instagram&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://tiktok.com/mikekimtv" target="_blank" rel= "noopener"&gt;TikTok&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://twitter.com/mikekimtv" target="_blank" rel= "noopener"&gt;X (Twitter)&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://linkedin.com/in/mikekimtv" target="_blank" rel="noopener"&gt;LinkedIn&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://facebook.com/mikekimtv" target="_blank" rel= "noopener"&gt;Facebook&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/div&gt; &lt;div class="mt-3 w-full empty:hidden"&gt; &lt;div class="text-center"&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;/article&gt; &lt;div class="pointer-events-none h-px w-px" aria-hidden="true" data-edge="true"&gt; &lt;/div&gt;</description>

Brand You Personal Branding

Mike Kim

[#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book

OCT 28, 202516 MIN
Brand You Personal Branding

[#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book

OCT 28, 202516 MIN

Description

*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:1b699b32-3feb-4109-a556-2d8ce4d5c683-3" data-testid= "conversation-turn-8" data-scroll-anchor="true" data-turn= "assistant">

Read this episode: mikekim.com/book-roi

Watch this episode on YouTube »

In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers.

You'll hear what it actually takes to hit those lists, what "writing a good book" really requires, and how the process itself rewires your identity and business from the inside out.

CONNECT WITH ME