<description>&lt;p&gt;&lt;a href="https://youtu.be/dLaD-exlngQ" target="_blank" rel= "noopener"&gt;Watch on YouTube »&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://mikekim.com/messenger-message" target="_blank" rel="noopener"&gt;Read this episode »&lt;/a&gt;&lt;/p&gt; &lt;p data-start="33" data-end="207"&gt;Content marketing is dead. "How-to" isn't a differentiator anymore—AI can do that better than any of us. What actually cuts through now is &lt;strong data-start= "172" data-end="189"&gt;the messenger&lt;/strong&gt;, not the message.&lt;/p&gt; &lt;p data-start="209" data-end="422"&gt;In this video, I break down why the shift from &lt;strong data-start="256" data-end="280"&gt;"How-to" to "How I…"&lt;/strong&gt; content matters, how connection beats conversion, and why &lt;strong data-start="339" data-end="381"&gt;wisdom earned through lived experience&lt;/strong&gt; is the real currency in a post-AI world.&lt;/p&gt; &lt;p data-start="424" data-end="488"&gt;People don't buy from experts—they buy from humans they believe.&lt;/p&gt; &lt;p data-start="490" data-end="625" data-is-last-node="" data-is-only-node=""&gt;If you're tired of chasing trends and fighting for attention, this is the path forward: &lt;strong data-start="578" data-end="625" data-is-last-node=""&gt;share your wisdom, not just your knowledge.&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;EPISODE LINKS:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://forms.gle/UMfjkTvnYXL7bKsU9" target="_blank" rel="noopener"&gt;Join the waitlist for 1:1 Advisory »&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="http://youarethebrandacademy.com/" target="_blank" rel="noopener"&gt;Join the waitlist for You Are the Brand Academy »&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;CONNECT WITH ME&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a title="Newsletter" href="https://mikekim.com/newsletter" target="_blank" rel="noopener"&gt;Newsletter&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://instagram.com/mikekim" target="_blank" rel= "noopener"&gt;Instagram&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://tiktok.com/mikekimtv" target="_blank" rel= "noopener"&gt;TikTok&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://twitter.com/mikekimtv" target="_blank" rel= "noopener"&gt;X (Twitter)&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://linkedin.com/in/mikekimtv" target="_blank" rel="noopener"&gt;LinkedIn&lt;/a&gt;&lt;/li&gt; &lt;li&gt;&lt;a href="https://facebook.com/mikekimtv" target="_blank" rel= "noopener"&gt;Facebook&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

Brand You Personal Branding

Mike Kim

[#12] The Messenger Is More Important Than the Message - The New Rules of Personal Branding and Why Content Marketing is Dead

DEC 9, 202510 MIN
Brand You Personal Branding

[#12] The Messenger Is More Important Than the Message - The New Rules of Personal Branding and Why Content Marketing is Dead

DEC 9, 202510 MIN

Description

Watch on YouTube » Read this episode » Content marketing is dead. "How-to" isn't a differentiator anymore—AI can do that better than any of us. What actually cuts through now is the messenger, not the message. In this video, I break down why the shift from "How-to" to "How I…" content matters, how connection beats conversion, and why wisdom earned through lived experience is the real currency in a post-AI world. People don't buy from experts—they buy from humans they believe. If you're tired of chasing trends and fighting for attention, this is the path forward: share your wisdom, not just your knowledge. EPISODE LINKS: Join the waitlist for 1:1 Advisory » Join the waitlist for You Are the Brand Academy » CONNECT WITH ME Newsletter Instagram TikTok X (Twitter) LinkedIn Facebook