AI promises smarter IT Asset Management, but only when the data and decisions behind it can be trusted. In this episode, we unpack how organizations are using data and AI in ITAM, where things can go wrong, and what responsible adoption really looks like. The conversation highlights real-world challenges, governance considerations, and the mindset needed to balance speed, insight, and control. "But in order for us to start leveraging at scale these kind of capabilities, we need to have that foundational trust. And that's nothing new. That's been the case for IT asset management for as long as I've, you know, been in this industry, which is a long time. You know, so having trustworthy data underpinning your IT asset management practice has always been the case, and it's no different now. " - Kieron Dean, SeriveNow