<p>Guest Marion Cain (ACE founder; creator of <strong>Kharisma Mastery</strong>) breaks down a science-based playbook for dealership sales and F&amp;I teams to <strong>own the room</strong>, deliver <strong>luxury touchpoints</strong> (on any brand), and turn <strong>trust into revenue</strong>. We cover the first 90 seconds, nonverbal cues, “portable stories,” <strong>True Cost of Ownership</strong> framing, and how to use <strong>GPT/AI</strong> to tailor your pitch to any buyer’s personality, without losing the human.</p><p><br></p><p><strong>You’ll learn</strong></p><ul><li>Why buyers now follow <strong>salespeople</strong> and how to stand out in a saturated market</li></ul><ul><li>The <strong>luxury experience</strong> blueprint (even if you don’t sell a luxury marque)</li></ul><ul><li>The <strong>first 90 seconds</strong>: posture, eye contact, tone, cadence, confident welcome</li></ul><ul><li><strong>Status framing</strong> that stops margin compression (people pay more when status rises)</li></ul><ul><li>“<strong>Portable stories</strong>” that customers retell (and why they convert better than features)</li></ul><ul><li><strong>True Cost of Ownership</strong>: simple math that moves logical buyers today</li></ul><ul><li>Personality-based selling with <strong>GPT</strong>: your type + their type → custom talk-track in minutes</li></ul><ul><li>The <strong>Dominoes Method</strong> to stack actions and create 3-car days + F&amp;I platinum wins</li></ul><p><br></p><p><strong>Timestamps / Chapters</strong></p><p>00:00 Introduction</p><p>02:38 Introducing Marion Cain and Charisma Mastery</p><p>05:03 Creating a Luxury Experience</p><p>05:46 Building Lifetime Relationships</p><p>09:42 Effective Introductions and Customer Engagement</p><p>14:36 Personal Stories and Vulnerability in Sales</p><p>16:01 Controlling the Sales Experience</p><p>21:06 Understanding Customer Psychology</p><p>23:49 The Importance of Personalization</p><p>28:07 Practical Insights for Scaling Human Connection</p><p>31:35 The Domino Effect in Sales</p><p>33:55 Final Thoughts and Connecting with the Speaker</p><p><br></p><p><strong>Who this helps:</strong> Dealer principals, GMs/GSMs, sales managers, F&amp;I, BDC leads—anyone driving grosses, CSI, and repeat/repurchase.</p>

The Dealer Playbook

Michael Cirillo

“Luxury Isn’t About Price” How to Deliver Premium Experiences That Raise Gross | Marion Cain, Founder of ACE & Creator of Kharisma Mastery

NOV 11, 202535 MIN
The Dealer Playbook

“Luxury Isn’t About Price” How to Deliver Premium Experiences That Raise Gross | Marion Cain, Founder of ACE & Creator of Kharisma Mastery

NOV 11, 202535 MIN

Description

<p>Guest Marion Cain (ACE founder; creator of <strong>Kharisma Mastery</strong>) breaks down a science-based playbook for dealership sales and F&amp;I teams to <strong>own the room</strong>, deliver <strong>luxury touchpoints</strong> (on any brand), and turn <strong>trust into revenue</strong>. We cover the first 90 seconds, nonverbal cues, “portable stories,” <strong>True Cost of Ownership</strong> framing, and how to use <strong>GPT/AI</strong> to tailor your pitch to any buyer’s personality, without losing the human.</p><p><br></p><p><strong>You’ll learn</strong></p><ul><li>Why buyers now follow <strong>salespeople</strong> and how to stand out in a saturated market</li></ul><ul><li>The <strong>luxury experience</strong> blueprint (even if you don’t sell a luxury marque)</li></ul><ul><li>The <strong>first 90 seconds</strong>: posture, eye contact, tone, cadence, confident welcome</li></ul><ul><li><strong>Status framing</strong> that stops margin compression (people pay more when status rises)</li></ul><ul><li>“<strong>Portable stories</strong>” that customers retell (and why they convert better than features)</li></ul><ul><li><strong>True Cost of Ownership</strong>: simple math that moves logical buyers today</li></ul><ul><li>Personality-based selling with <strong>GPT</strong>: your type + their type → custom talk-track in minutes</li></ul><ul><li>The <strong>Dominoes Method</strong> to stack actions and create 3-car days + F&amp;I platinum wins</li></ul><p><br></p><p><strong>Timestamps / Chapters</strong></p><p>00:00 Introduction</p><p>02:38 Introducing Marion Cain and Charisma Mastery</p><p>05:03 Creating a Luxury Experience</p><p>05:46 Building Lifetime Relationships</p><p>09:42 Effective Introductions and Customer Engagement</p><p>14:36 Personal Stories and Vulnerability in Sales</p><p>16:01 Controlling the Sales Experience</p><p>21:06 Understanding Customer Psychology</p><p>23:49 The Importance of Personalization</p><p>28:07 Practical Insights for Scaling Human Connection</p><p>31:35 The Domino Effect in Sales</p><p>33:55 Final Thoughts and Connecting with the Speaker</p><p><br></p><p><strong>Who this helps:</strong> Dealer principals, GMs/GSMs, sales managers, F&amp;I, BDC leads—anyone driving grosses, CSI, and repeat/repurchase.</p>